Skip to Content | Skip to Navigation
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Consumer response to a minor dissatisfaction is generally minimal and reaction to serious dissatisfaction often involves the spreading of negative word of mouth, regardless of other factors in the situation. It is in between these two extremes that companies have...
WOMMA has responded this week to issues of disclosure and ethics surrounding Edelman’s recent blogs for Wal-Mart by placing Edelman’s membership on review. The following letter was forwarded to Richard Edelman and Rick Murray on Monday: Based on Edelman’s publicly...
Learn to Quantify Consumer Engagement and Measure Blogs, Viral, Buzz, and CGM Chicago, 11-01-2006 -- The Word of Mouth Marketing Association (WOMMA) today announced its second annual Word of Mouth Research Symposium, the only conference focused on quantifying word of...
People born between 1982 and 2000 might not have the biggest bank accounts, but they're able to extend their clout to those that do. According to a recent Resource Interactive study, 81% of families consult their teenagers before making fashion...
When it comes to major events such as natural disasters and pandemics, consumers trust traditional sources -- professional journalists in newspapers, magazines, TV, and radio -- over electronic publications, blogs, podcasts, etc., according to a nationwide survey by LexisNexis U.S....
WOMMA Ethics Tool Provides Clear Guidelines for Marketers Chicago, 11-2-2006 -- The Word of Mouth Marketing Association (WOMMA) today released for public comment a draft of the WOMMA Ethical Blogger Contact Guidelines, which gives marketers a 10-item checklist with which...
If you have a stake in measuring word of mouth, WOMMA's Word of Mouth Research Symposium, on Dec. 11 in Washington, D.C., is the event you've been waiting for! Check out these data-packed presentations: * Rating, Reviews & ROI: How...
Based on demand from members, WOMMA has added a new session for brand marketers only to its Word of Mouth Marketing Summit, Dec. 12-13 in Washington, D.C. This private discussion group will bring brands together in a vendor-free environment to...
FTC Starts Consumer-Protection Blog to Cover Discussion Learn more (MediaPost) Grupthink.com Lets Consumers Poll Each Other Learn more (Grupthink.com) Learn more (Wall Street Journal)...
Congratulations to internet marketing author Kim M. Bayne, who has a new position as leader for community development at JumpUp.com, member company Intuit's social networking site for entrepreneurs ... Member Gary Spangler of DuPont presented last month to the Marketing...
WOMMA has a new vice president of events, Teresa Nelson-Buescher. Teresa is president and founder of the Chicago chapter of the Society of Incentive & Travel Executives (SITE), and has more than 15 years of experience in consulting and designing...
WOMMA has redesigned its homepage to make it better, stronger, and more useful to our members. Visit www.womma.org to see the new, streamlined page, where you can subscribe to our free email newsletters, read our three information-packed blogs, learn how...
WOMMA is revolutionizing the typical conference experience by allowing attendees to build their own conference sessions, known as "YouSessions." The closing day of WOMMA's Word of Mouth Marketing Summit will feature six exciting YouSessions suggested, developed, and voted on by...
If you're planning a big word of mouth announcement -- new research, a noteworthy campaign, or a fresh commitment to word of mouth ethics -- let the cat out of the bag at our Word of Mouth Marketing Summit &...
We're looking for word of mouth superstars to contribute to our case studies project -- a library of the best word of mouth tips and techniques, directly from the people using them. Send us your coolest campaigns and your most...
Every day, blogs are growing in number, use, and influence. And as they engage with them, companies must learn to become more open, transparent, and accountable. To help marketers adapt, WOMMA has released for public comment its Ethical Blogger Contact...
As marketers, we have a plethora of frameworks to help us understand consumers at various "stages" of consumer-dom -- the purchase decision process, stages of adoption, various communication processes, etc. Yet, we still lack a framework to help us understand...
Levi's jeans are going viral thanks to a new campaign that has consumers creating their own ads online. When they visit the Levi's website, users can create a custom advertisement using their own photos, and can email the result to...
Google has a new goal: turn webmasters into brand evangelists. The goal materialized last month when the search giant announced plans to open its Gadgets platform to web developers. Long available for users to add to the Google homepage and...
The Washington Post has added a comments function to its website, enabling conversations among its online readers. The new feature allows users to discuss all articles on Washingtonpost.com, including columns and editorials in the paper's "Opinions" section. "We feel reader...
Every day, blogs are growing in number, use, and influence. And as they engage with them, companies must learn to become more open, transparent, and accountable. To help marketers adapt, WOMMA has released for public comment its Ethical Blogger Contact...
Marketing is a mature profession. But thanks to a renewed interest in organic, consumer conversations, there's a fresh way of doing it. It's called word of mouth marketing, and it's all about listening to your customers. Word of mouth marketing...
Word of Mouth Marketing Research Awards Presented at WOMMA Research Conference December 11 Chicago, 11-08-2006 -- The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated, member-generated research collection, Measuring Word...
WOMMA is pleased to announce Ted Leonsis, vice chairman of AOL, as keynote at its Word of Mouth Marketing Summit, Dec. 12-13 in Washington, D.C. Widely known as AOL's "champion of the member," Leonsis will address hundreds of the industry's...
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. An award-winning paper from WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Measuring the Value of a Managed WOM Program in Test &...
Customer-oriented employees are critical to the development of long-term relationships with customers in retail environments, according to the 1996 Journal of Retailing article "Customer-Sales Associate Retail Relationships." Findings include the discovery that customers often put loyalty to the sales associate...
More bloggers trust posts from other bloggers (63%) than from company sites (26%), corporate blogs (6%), or press releases (5%), according to a study of the blogosphere by WOMMA member Edelman and Technorati. Part of that trust might stem from...
Sites that offer tools to improve the look and feel of social networking profiles (with song lyrics, pictures, skins, images, quotes, etc.) are top hits among those aged 12 to 17, according to a recent study from Nielsen//NetRatings. In September...
WOMMA's Wommie Awards were created to recognize amazing word of mouth campaigns and the fabulous people who create them. Between now and Nov. 17, all submissions to WOMMA's Case Studies Library will be eligible for the Wommie Awards. Wommie Awardees...
WOMMA Publishes Toolkit to Help Companies Commit to Word of Mouth Ethics Chicago, Nov. 9, 2006 -- The Word of Mouth Marketing Association (WOMMA) today introduced the WOMMA Ethics Adoption Toolkit, a collaborative ethics document library for companies that want...
We all know that blogs are growing exponentially. But who exactly is doing the blogging? Recent research conducted by Environics Research investigated this very question. This online research was conducted between October 5 to 9, 2006, with a sample of...
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. An award winning paper from WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Combining Several Metrics from the WOMMA Terminology Framework to Manage...
Politicians Harnessing Word of Mouth, New Technology Hotsoup.com Targets 'Opinion Drivers'...
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. An award winning paper from WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Single-Source WOM Measurement: Bringing Together Senders & Receivers; Inputs &...
The WOMMA Word