Gen Y Wields Influence Over $200 Billion Per Year
People born between 1982 and 2000 might not have the biggest bank accounts, but they're able to extend their clout to those that do. According to a recent Resource Interactive study, 81% of families consult their teenagers before making fashion purchases, and more than 52% before buying a car. This generation has unprecedented discretionary spending power and is highly susceptible to peer word of mouth, the study says; their social networks are fundamental to their purchase processes, and they rarely make purchases without peer approval.
Learn more (Resource Interactive)
