In Emergencies, Traditional Media Rule
When it comes to major events such as natural disasters and pandemics, consumers trust traditional sources -- professional journalists in newspapers, magazines, TV, and radio -- over electronic publications, blogs, podcasts, etc., according to a nationwide survey by LexisNexis U.S.
Other findings:
* Over half of respondents said they would turn to network TV for immediate news information during major events.
* Radio (42%) ranked as the second most popular source, followed by local daily newspapers (37%), and cable news or business networks (33%).
* A quarter of respondents indicated they would depend on the websites of print and broadcast media, while only 6% claimed they would rely on internet user groups, blogs, and chatrooms.
* Consumers are four to six times more likely to trust traditional media over emerging news sources when it comes to news that interests them.
