Press Release: Creating a Word of Mouth Craze: WOMMA Presents Mentos, Rock Paper Scissors at Word of Mouth Marketing Summit
Chicago, IL 11-29-2006 -- The Word of Mouth Marketing Association (WOMMA) today announced two new speakers at its Word of Mouth Marketing Summit: Mentos' Pete Healy and The World Rock Paper Scissors Society's Douglas Walker. Sign up now, or miss your chance to see these word of mouth superstars!
WOMMA's Word of Mouth Marketing Summit will take place in Washington, D.C., Dec. 12-13 and is packed with exciting authors and more than 70 expert speakers -- including keynote Ted Leonsis, vice chairman of AOL. But time is running out to register for the word of mouth marketing industry's signature event. To see the full agenda, and to register, visit http://www.womma.org/summit2.
Keynote Announced
WOMMA's latest keynote speaker, Mentos' Pete Healy, embraced and leveraged one of the year's greatest viral sensations: the Mentos/Diet Coke video. When the viral clip first started making waves, Healy used the momentum to Mentos' advantage, running ads behind the Eepybird.com videos and launching a Mentos Geyser contest on YouTube. Healy's response turned the novelty of the Mentos/Diet Coke videos into a benchmark for word of mouth marketing success. In his Dec. 13 keynote speech, Healy will detail how his company's willingness to hand the reigns over to consumer-generated media resulted in an estimated $10 million in "free advertising."
Rock Paper Scissors Presentation/Competition Announced
On Dec. 12, Douglas Walker -- interactive strategist at TBWA/Toronto, managing director of the World RPS Society, and co-author of "The Official Rock Paper Scissors Strategy Guide" -- will explain the key success factor behind the World Rock Paper Scissors Society: frequently mutating an idea to keep word of mouth flourishing. Following Walker's presentation will be a lively Rock Paper Scissors networking competition, where attendees will have the chance to meet, greet, and defeat their fellow attendees.
WOMMA's Word of Mouth Marketing Summit is crammed with informative sessions and exciting take-aways for attendees -- including a free CD of conference audio, a free dinner, and free copies of Greg Stielstra's "PyroMarketing," Debbie Weil's "The Corporate Blogging Book," and Bryan and Jeffrey Eisenberg's "Waiting for Your Cat to Bark?"
To see a full roster of speakers and sessions, and to register, visit http://www.womma.org/summit2.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 300 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.
