Press Release: WOMMA Announces Word of Mouth Research Symposium:
Learn to Quantify Consumer Engagement and Measure Blogs, Viral, Buzz, and CGM
Chicago, 11-01-2006 -- The Word of Mouth Marketing Association (WOMMA) today announced its second annual Word of Mouth Research Symposium, the only conference focused on quantifying word of mouth marketing and finding measures, metrics, and standards with which to prove the value of consumer engagement.
WOMMA's Research Symposium -- a follow-up to WOMMA's July 2005 Measuring Word of Mouth conference -- features 20 new pieces of research that include the latest advances in word of mouth valuation, in-depth discussions of measurement issues, and all of the best data and research available. This event promises to be the launching point for the next level of word of mouth measurement. Taking place Dec. 11 in Washington, D.C., it is co-located with WOMMA's Word of Mouth Marketing Summit, Dec. 12-13. More information about the symposium is available at www.womma.org/research2.
"Anyone with a stake in word of mouth marketing had better understand the numbers behind it," said Ed Keller, CEO of the Keller Fay Group and President of WOMMA's Board of Directors. "The Research Symposium is the place to find the answers to all of the 'so prove it' questions."
At the Word of Mouth Research Symposium, panelists will discuss whether mining consumer conversations is a possible solution to opinion fatigue. Panels will also address how to: measure and track buzz, viral, blogs, and consumer generated media; quantify the effects of online and offline conversations; build a business case for word of mouth; demonstrate the ROI for word of mouth; measure what genuinely motivates consumers; and more.
Slated to present the very latest in word of mouth research at WOMMA's Research Symposium are the industry's biggest names, including: Bazaarvoice, BIGresearch, Brandimensions, Burson-Marsteller, BzzAgent, ComBlu, comScore Networks, Cymfony, Decision Analyst, Echopinion!, HearThis.com, Higher One, Informative, Keller Fay Group, Matchstick/Northeastern University, Nielsen BuzzMetrics, Simmons Market Research Bureau, TARP, and Umbria.
These companies and more are featured in WOMMA's soon-to-be-released book, Measuring Word of Mouth Vol. 2. All Research Symposium attendees will receive a free copy of the 200+ page, research-saturated book, a great way to take conference learnings back to the office.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 300 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at www.womma.org.
