Research Symposium Update: Don't Miss These Speakers
If you have a stake in measuring word of mouth, WOMMA's Word of Mouth Research Symposium, on Dec. 11 in Washington, D.C., is the event you've been waiting for!
Check out these data-packed presentations:
* Rating, Reviews & ROI: How Leading Retailers Use Word of Mouth in Marketing and Merchandising -- Brant Barton, BazaarVoice
* Media Consumption and Consumer Purchasing: A Word of Mouth Media Plan -- Joe Pillota, BIGResearch
* Branded Engagement: Using Metrics to Support Marketing and Branding Decisions -- Ted Morris, Brandimensions
* Mom Power Thrives in Digital Domain -- Idil Cakim, Burson-Marsteller
* Measuring the Value of a Managed WOM Program in Test & Control Markets -- Matt McGlinn, BzzAgent
See these presentations, plus 15 more; sign up to attend WOMMA's Word of Mouth Research Symposium today!
