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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. From WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Analyzing the Metrics and Lessons Learned from an Organized WOM Marketing Program: Matchstick's Wine...
Scholars may have been pondering word of mouth 2,400 years ago, but it was only as recently as the 1940s that marketing research into the phenomenon began in earnest, at least according to Francis A. Buttle's 1998 Journal of Strategic...
Apple Makes iTunes Viral with iMixes in Blogs Second Life Helps Marketers Spread Virtual WOM...
Using affinity social-cause marketing techniques -- as opposed to sports/entertainment affinity marketing -- increases consumers' perception of brands' trustworthiness, according to a recent MIT Sloan Management Review article. That said, the research indicates that, when it comes to attributes related...
Seventy-seven percent of online shoppers depend on consumer-generated product reviews and ratings, and shoppers who find them useful are more loyal to stores that feature reviews and ratings, according to Patti Freeman Evans of JupiterResearch. Evans' August 2006 research report,...
--> Who: Ron Fournier, editor-in-chief of HOTSOUP.com and co-author of the best-selling "Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community" --> What: Exciting, must-see keynote speaker --> When: Dec. 11, 2006 --> Where:...
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. From WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Buzz to Basket: Using Word of Mouth Data to Forecast the Impact of Marketplace...
Thank you to WOMMA member company ComBlu, which recently committed itself to the WOMMA Ethics Code ... Congratulations to WOMMA member company The Keller Fay Group, which was featured prominently in a recent issue of The New York Times ......
Even more companies have joined WOMMA. Welcome to: Outbreak, BiZBash Media, The Word of Mouth Company, Kiwanis International, buzzRAGE, LaMotta Strategic Communications, HSR Business to Business, Rosenberg Communications, NetVocates, and Wowza. We thank everyone for their support!...
With multiple conferences throughout the year and across the globe, ad:tech is easily one of the interactive marketing industry's largest and most influential events. Last month's ad:tech New York was no exception. The event drew more than 10,000 of the...
The deadline for this year's Wommie Awards has passed, but don't fret: You can still submit your word of mouth case study to WOMMA's new, always-growing Case Studies Library! The WOMMA Case Studies Library is a "how-to" resource for marketers...
WOMMA's original research anthology, "Measuring Word of Mouth Vol. 1," was a huge success. The first ever collection of word of mouth surveys and studies, it's still selling today -- more than a year after its release. Now, by popular...
WOMMA's Word of Mouth Marketing Summit and Research Symposium is just one week away! Taking place next Monday, Dec. 11, through Wednesday, Dec. 13, this is the only conference where you can learn to do word of mouth, viral, buzz,...
Crown Royal is building brand awareness for its popular whiskey by reaching out to African-Americans in their local barbershops, where neighborhood men are most likely to discuss their community -- and the products they use -- with one another. Through...
Philips Norelco is using word of mouth to promote something few of its male customers actually want to talk about: shaving their body hair. The company decided to market its new body grooming shaver to men ages 25 to 44...
Starbucks kicked off the holiday season last month with a word of mouth campaign designed to make good deeds go viral. The effort revolves around a half million "cheer passes," which Starbucks will distribute to consumers along with free gifts...
WOMMA's Word of Mouth Marketing Summit is less than one week away! Taking place next Tuesday, Dec. 12, and next Wednesday, Dec. 13, this is the only conference where you can learn to do word of mouth, viral, buzz, and...
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. From WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Sneaking a Peak Outside of the WOMMA Framework: Effects of Traditional Media on WOM...
Taking into account the active work that retail consumers do, and even going so far as to view them as "partial employees," goes a long way in reminding organizations how valuable their customers really are. In their 2001 International Journal...
Gamers consult many sources, including advertisements and game websites; however, their decision to buy a game is shaped primarily by experience and word of mouth, according to a recent NPD Group study. A comScore Media Metrix study released in September...
Social networkers are moving away from traditional media and are increasingly consulting peers for information and recommendations, according to a recent Compete Inc. study. The study shows that, when it comes to purchase decisions, online "socialites" are influenced more by...
WOMMA is proud to announce the winners of its first annual Wommie Awards. The Wommie Awards were created to recognize amazing word of mouth campaigns and the fabulous people who create them, and everyone who submitted to WOMMA's Case Studies...
Chicago, IL December 5, 2006 -- The Word of Mouth Marketing Association (WOMMA) today announced Coke, Yahoo!, Brains on Fire, and Hass MS&L as the first-ever Wommie Award winners. WOMMA congratulates all of the recipients of this new word of...
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. From WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Using the Service Process as a Word of Mouth Management System to Produce Measurable...
A-Blog-a-Day Countdown to WOMMA's Word of Mouth Marketing Research Symposium in Washington, D.C., Dec. 11, 2006. From WOMMA's soon-to-be-released book, Measuring Word of Mouth Volume 2: Marketer, Beware: The Threat of Blog Spam ('Splogs') to WOM Marketing and Market Insight...
It's finally here! Today, WOMMA will put its name in the word of mouth record books when it kicks off its December event, the Word of Mouth Marketing Summit & Research Symposium. With nearly 500 participants, it's the largest word...
WOMMA just keeps on growing. We're pleased and proud to announce record gains in our membership over this time last year, which we owe to large increases in the number of nonprofit, small business, and standard members who are joining...
December 11, 2006 -- The Board of Directors of the Word of Mouth Marketing Association (WOMMA) has announced that effective March 31, 2007, founding CEO Andy Sernovitz will be leaving the organization to resume his consulting, speaking, and teaching career....
A welcome by Ed Keller, CEO of the Keller Group and president of the WOMMA board, started the session....17 presentations will follow. It will be a full day. Walter Carl, PhD., from Northwestern University is giving the state of word...
To: WOMMA Members, Staff, Supporters, and Friends From: Andy Sernovitz, CEO Date: December 11, 2006 RE: Moving on . . . With mixed emotions, it's time to share with everyone that I plan on leaving my leadership role with the...
I am becoming somewhat of a Peter Kim groupie. I blogged Peter's session at Mplanet in Orlando, now I'm in DC blogging his panel at WOMMA. Peter is serving as the moderator of a panel talking about monitoring brand...
Matt McGlinn from BzzAgent reported results of the Latte Lite Bz Campaign for Dunkin Donuts. The results were quite positive...as was the overall message: ROI can be delivered and word of mouth can be isolated. Between the control markets and...
The Net Promotor Score has become a standard of measurement and is frequently presented as the only measurement needed. A study done by Echopinion! for a Wildcard Enterprises product, The Dustbunny, highlights the risk in using only one measurement....the devil...
John Goodman, Vice Chairman, TARP led the breakout session I attended on Service Process as a Word of Mouth Management System to Produce Measurable Results. Customer service is a major touchpoint and drives much of the WOM around a...
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