Research Symposium Update: Ron Fournier to Keynote
--> Who: Ron Fournier, editor-in-chief of HOTSOUP.com and co-author of the best-selling "Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community"
--> What: Exciting, must-see keynote speaker
--> When: Dec. 11, 2006
--> Where: WOMMA's Word of Mouth Marketing Research Symposium, in Washington, D.C.
--> Why: Hear best-selling author Ron Fournier weigh in on the state of word of mouth marketing while rubbing elbows with all of the industry's most influential researchers
--> How: Register at http://www.womma.org/research2
More presentations you don't want to miss:
* Does Participation in an Agent-Based Word of Mouth Program Cause or Predict Future Elevated Product Usage?
-- Sean Glass, Higher One --
* Individual Differences, Social Networks and Word of Mouth Influence
-- Harald Eltvedt, Informative --
* Single-Source WOM Measurement: Bringing Together Senders & Receivers; Inputs & Outputs
-- Brad Fay, The Keller Fay Group --
* Using the Service Process as a Word of Mouth Management System to Produce Measurable Results
-- John Goodman, TARP --
* Marketer, Beware: The Threat of Blog Spam ("Splogs") to WOM Marketing & Market Insight
-- Howard Kaushansky, Umbria --
See these presentations, and more; sign up today.
