Skip to Content | Skip to Navigation
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Lexus is getting its customers to talk about its new flagship vehicles, the LS460 and the LS460 L. Its strategy? Turn these products into art. The car company has created a traveling exhibition titled "Light and Speed" to showcase its...
Cuisinart Canada initiated a new word of mouth campaign this fall targeted at busy mothers, which it's calling a "Word of Mom" program. The company, which manufactures kitchen accessories, is hoping to turn parents into brand evangelists via a partnership...
The city of Des Moines, Iowa, is taking a new approach to business development, and it's counting on local residents to spread the word. The Greater Des Moines Partnership, a local economic development group, launched the "Des Moines. Do More."...
Warner Bros. Studios is thanking word of mouth for the success of its computer-animated feature, "Happy Feet." The movie raked in $41.5 million in its opening weekend, and two weeks later had grossed more than $121 million. While the movie...
WOMMA CEO Andy Sernovitz on Word of Mouth Myths and Truths How to Do Responsible Viral Marketing...
While customer satisfaction by itself doesn't necessarily up the odds of word of mouth success, incentives prompt satisfied customers to spread the word, according to Jochen Wirtz and Patricia Chew's 2002 International Journal of Service Industry Management article, titled "The...
Retailers got in touch with their inner techies in an attempt to reach the two-thirds of adults who intended to do their holiday shopping online this year. According to the 2006 eHoliday Mood Survey conducted by BizRate for Shopzilla and...
Both active community "enthusiasts" and the quieter "lurkers" upped their spending on eBay Germany once they became involved in the site's customer communities, researchers Rene Algesheimer and Paul Dholakia reported in their November 2006 Harvard Business Review article, titled "Do...
The majority of the population converses about brands an average of 79 times per week, says a recent report from WOMMA member companies The Keller Fay Group and IM MS&L. According to the report, 15% of the population consists of...
WOMMA is always hard at work trying to get our members the best data to drive their word of mouth efforts. With that in mind, we have partnered with IM MS&L and The Keller Fay Group to make the executive...
WOMMA member Sam Decker of Bazaarvoice was quoted recently at MSNBC.com in an article about customer reviews in the retail sector ... Congratulations to Tony Telloni, who was recently named New York Market Leader at WOMMA member company Burson-Marsteller ......
Even more companies have joined WOMMA. Welcome to: Backfence.com, IAKI, Mosaic, Citrix Systems, Frappe Marketing, Chameleon PR, Motivation Mechanics, Mountain Equipment Co-Op, re:invention, and DoubleClick. We thank everyone for their support!...
WOMMA has launched a new, redesigned website at www.womma.org. The site features a fresh, streamlined look and new, straightforward navigation to help users more easily find the information they're looking for. Whether you want to subscribe to one of our...
WOMMA is pleased to offer our members an exciting new benefit -- exclusive word of mouth research, courtesy of IM MS&L and The Keller Fay Group. At WOMMA, we strive every day to give our members the fuel they need...
It's a new year and WOMMA has new ways for our members to get involved. So just in case your conviction to lose weight falls through, make a resolution you can keep: Do more for your industry by joining a...
Bored with lunch? Get ready for something more exciting than a turkey sandwich, because WOMMA's Word of Mouth Wednesdays are back! WOM Wednesdays is our weekly, hour-long teleconference series where leading experts offer practical word of mouth marketing tips and...
WOMMA is looking for nominations to its Leadership Committee (LC). The LC functions as a WOMMA advisory board and is made up of representatives from each membership class -- Governing, Standard, Small Business, and International. The LC is responsible for...
WOMMA has launched a major new service for our members: a fully interactive, web-based community that we're calling our Member Center. This virtual, members-only community features social networking, discussion groups, discounts and specials, and exclusive WOMMA content -- all designed...
TIME Magazine announced its Person of the Year last month, and for a change it wasn't a celebrity, politician, or newsmaker. Instead, it was you. Sidestepping years of tradition in which the rich and famous were named the world's most...
WOMMA member company Coca-Cola celebrated the holidays last month with a YouTube promotion designed to spread both holiday cheer and brand allegiance. The Holiday WishCast was the first YouTube promotion for Coke, which once was noted for being wary of...
Nintendo's new gaming system, the Nintendo Wii, features a unique controller that has consumers not just playing, but also talking. The controller -- a motion-sensitive, wireless remote -- is allegedly flying out of some over-excited gamers' hands when they're using...
Denver-based pizza franchise Anthony's Pizza & Pasta has created a novel buzz campaign that it hopes will make transplanted New Yorkers feel more at home in the Mile High City. The restaurant chain, which serves New York-style pizza, is targeting...
Procter & Gamble, Others Push Boundaries with Viral Video Chicago Tribune: Word of Mouth Lives Large in Chi-Town...
In their 2003 research paper, titled "The Effect of Word of Mouth on Sales: Online Book Reviews," Judy Chevalier and Dina Mayzlin from the Yale School of Management explore how online customer ratings and reviews affect the sales on Amazon.com...
Highlighting some of the differences between word of mouth marketing in the United States versus Europe, the Brand Science Institute's recent survey of 329 marketing executives hits on some of the most current trends and obstacles facing European word of...
Whatever the product involved, people's brains respond better to well-known brands than to their less famous counterparts, according to German researcher Christine Born of Ludwig-Maximilians University, Munich, in her recent presentation to the Radiological Society of North America. Born and...
Consumers who use social networking sites to browse for gift ideas would use the sites to find out about upcoming sales or to download coupons if given the option, according to a recent American Marketing Association survey. The AMA contends...
Attention New York members: If you live in the tri-state area, mark your calendars for the evening of Wednesday, Jan. 31. WOMMA is coming to town and we're hosting a special get-together just for you. No speakers. No panels. Just...
Did you know there's a new place where WOMMA members can meet to share stories, trade ideas, discuss news, and otherwise shoot the breeze? It's called the WOMMA Member Center, and dozens of savvy word of mouth marketers are already...
Even more companies have joined WOMMA. Welcome to: ThisNext, BuzzLogic, Integral Marketing and Communication, Mamiana, AdWise Group, TSO, Exclamation Corporation, Product Presentation Circuit, Fanscape, and eMarketer. We thank everyone for their support!...
Last month, WOMMA hosted two of its most successful events ever: the Word of Mouth Marketing Summit and the Word of Mouth Research Symposium, co-located in Washington, D.C. Together, these two events drew more than 500 savvy word of mouth...
Congratulations to WOMMA member company BuzzLogic, which received an honorable mention in PRWeek's recent "Editors' Choice 2007" feature, and to member companies AOL, Burson-Marsteller, Coca-Cola, Cymfony, Euro RSCG, Fleishman-Hillard, and PR Newswire, which appeared in the magazine's annual "Who to...
Do you have lunch plans on Wednesday? You do now! Join us this Wednesday, Jan. 17, at noon EST for our first word of mouth teleconference of 2007. Just register, dial in, and listen up to get the ideas that...
WSJ: Customer Reviews Can Drive Sales Author Keith Ferrazzi on Finding 'Super-Connectors'...
The American Legacy Foundation (ALF) is taking its popular "Infect truth" ad campaign to online social networks, where it hopes a young audience will receive its anti-smoking message and spread it. Last month, ALF began posting "Truth" branded wallpaper, bumper...
Hoping to seize on consumers' enthusiasm for their favorite companies, Yahoo! has announced plans to partner with "passion brands" in order to drive sustained traffic to its social media properties, including Flickr and Del.icio.us. Yahoo! has hand-picked a list of...
The WOMMA Word