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SaturdayJuly 5, 2008
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
WOMMA Home / The WOMMA Word / January 2007 / Briefly: Sernovitz Busts WOM Myths, Making 'Viral' Ethical
WOMMA CEO Andy Sernovitz on Word of Mouth Myths and Truths
How to Do Responsible Viral Marketing
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