Movie: Adults Flock to 'Happy Feet' Courtesy of WOM
Warner Bros. Studios is thanking word of mouth for the success of its computer-animated feature, "Happy Feet." The movie raked in $41.5 million in its opening weekend, and two weeks later had grossed more than $121 million. While the movie was marketed as a family film, Warner Bros. attributes the surge in ticket sales to adult viewers without children, who it says were drawn to the movie by positive reviews and word of mouth. The movie -- which boasts adult appeal courtesy of its high-tech visuals, environmental message, and reinterpreted pop soundtrack -- is proof that a genuinely good product can find fans it never knew it had.
