Sign Up for Word of Mouth Wednesdays
Bored with lunch? Get ready for something more exciting than a turkey sandwich, because WOMMA's Word of Mouth Wednesdays are back! WOM Wednesdays is our weekly, hour-long teleconference series where leading experts offer practical word of mouth marketing tips and techniques. Just register, dial in, and listen to get the ideas that will truly expand your marketing horizons.
Join us Wednesday, Jan. 17, and Wednesday, Jan. 24, at noon EST for our first WOM Wednesdays of 2007:
Jan. 17 --> How to Start a Brand Ambassador Movement: Learn to turn your most loyal customers into chatty advocates courtesy of scrapbooking company Fiskars Brands, maker of the famed orange-handled scissors. Featuring Virginia Miracle, director of word of mouth marketing for Brains on Fire, and Suzanne Fanning, senior manager of public relations for Fiskars Brands.
Jan. 24 --> Co-creation: The Ultimate Customer Engagement: Learn with real-world examples how social media has opened the doors for an even greater brand/customer connection -- one in which consumers are co-brand managers and sources for innovation within your company. Featuring John Bell, managing director of 360° Digital Influence, Ogilvy Public Relations Worldwide, and David Churbuck, vice president of global web marketing at Lenovo.
Cost is $20 for WOMMA members, $60 for non-members.
