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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
The "relational approach" is not just a strategy for customer retention, it's also valuable as a way of encouraging customers to voice their complaints, according to a September 1999 Journal of Market-Focused Management article by Isabelle Prim and Bernard Pras....
Senior level marketers say their loyalty efforts are hindered by insufficient budgets (48.8%), lack of leadership vision (41.6%), spotty customer service (33.7%), ineffective insight tools (32%), lack of top management support (28.2%), indifference to innovation (27.8%), poor product/service quality (23.4%),...
A large portion (43%) of internet users in the United States who are members of online communities "feel as strongly" about their virtual communities as they do about their real world communities, according to the University of Southern California, Annenberg...
Making consumer-generated content part of the advertising mix is one way a company can boost its likeability, according to a December 2006 study conducted by the American Marketing Association and Opinion Research Corporation. The study found that most adults (consumers...
Chicago, February 5, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced a major milestone in its history: Its standing membership has reached -- and exceeded -- 350 members, a sure sign that the burgeoning word of mouth...
Dr. Walter Carl, assistant professor at Northeastern University and a WOMMA Advisory Board Member, is profiled for his word of mouth expertise in the Winter 2006 issue of Northeastern University Alumni Magazine ... Congratulations to WOMMA member company DuPont, which...
Even more companies have joined WOMMA. Welcome to: State Farm Insurance, Eluma, Hanser & Associates, Carton Donofrio Partners, ASCAP, PHD, WebJunction/OCLC, Fizz, Reed Smith, and Froose Brands. We thank everyone for their support!...
Last Wednesday, Jan. 31, WOMMA hosted a special get-together for word of mouth marketers in the New York tri-state area. There were no speakers and no panels. Just dinner, drinks, and more than 80 fabulous guests! Thank you to everyone...
WOMMA is proud to announce the following appointments to its 2007 Leadership Committee: GOVERNING MEMBERS Nancy Alexanderoff, 141 Boomerang Chris Aarons, AMD Andy Nibey, Burson-Marsteller Jonathan Carson, Nielsen BuzzMetrics John Bigay, BzzAgent David Reis, DEI Worldwide Rick Murray, Edelman Joanne...
Today, WOMMA announced a major milestone in its history: Our standing membership has reached -- and exceeded -- 350 members, a sure sign that the burgeoning word of mouth marketing industry is maturing and expanding. WOMMA was founded in 2004...
Join us Wednesdays in February at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. Then, after the teleconference, visit our website...
While it may be nearly two years until the next federal election, at WOMMA, every year is an election year. In fact, our next Board election is scheduled to take place this spring and we're looking for committed, enthusiastic WOMMA...
Put on your marketing fatigues, folks, and fill up your canteen; WOMMA is taking its much-anticipated Word of Mouth Basic Training (WOMBAT) conference to New Orleans, and we're looking for word of mouth recruits. Taking place April 17-18 in New...
More Companies Turning to Online Video to Meet Their Needs Magazine Publishers Hungry For Social Networks...
Kodak is the latest company to join the fast growing ranks of corporate viral video makers. The company's short video, titled "Winds of Change," pokes fun at the stodgy image Kodak's narrowly defined brand has inadvertently projected in the age...
Ganz, a Canadian manufacturer of stuffed animals, got people talking about its Webkinz plush pets recently without the aid of any traditional advertising methods. The company drove playground-generated hype by offering up something kids hadn't seen before -- "secret" online...
By empowering musicians and music fans alike, ReverbNation.com was able to stand out in the sea of social music networks that exist online, winning Mashable.com's People's Choice award for best social music network of 2006. The site allows users to...
WOMMA's roster of member companies keeps growing; isn't it about time you became an integral part of this fast-growing and dynamic industry? We've got five good reasons why you should sign up today: --> 1. You're curious about this thing...
WOMMA's roster of member companies keeps growing; isn't it about time you became an integral part of this fast-growing and dynamic industry? We've got five good reasons why you should sign up today: --> 1. You're curious about this thing...
Consumers continue to exhibit relational market behavior in spite of the fact that it limits their available market choices, according to the 1995 Journal of the Academy of Marketing Science article "Relationship Marketing in Consumer Markets: Antecedents and Consequences." Authors...
It's no surprise that as marketers gain confidence in consumer-generated media, and as consumers continue to flock to social networking websites, ad spending in social networks will continue to grow. In its November 2006 report, "Social Network Marketing: Ad Spending...
Marketing organizations that strive to be more customer-oriented can enjoy the benefits of higher returns, claims a December 2006 Aberdeen Group report, titled "The CMO's Strategic Agenda: Creating a Customer-Centric Marketing Organization." Companies that master this approach track customer behavior,...
Social Persuaders and Influencers (or "SPIs") indicate that product reviews, brand and shopping websites, and in-store trial and dialog are tactics likely to inspire them to spread positive word of mouth, according to the January 2007 SPI Report from WOMMA...
WOMMA member Brad Fay of Keller Fay Group spoke last week at the CTAM cable TV research conference Feb. 8 in St. Petersburg,Fla.; his topic was "Measuring Word of Mouth Marketing and the Role of Television" ... WOMMA members McElroy...
Even more companies have joined WOMMA. Welcome to: SharedBook, PERT Survey Research, Blogads.com, Critical Mass, Middleberg Communications, HealthConnexin, Texas Instruments, E.W. Scripps Interactive Media, Revolution Health, and FirstClassFlyer.com. We thank everyone for their support!...
WOMMA is pleased to announce that Dr. Frederic Brunel has joined the WOMMA Advisory Board, our panel of academics and authors who have made significant contributions to the word of mouth industry and who honor WOMMA with their expertise, insight,...
WOMMA governing members have committed financial support at the highest level to further the mission and vision of our association. In this issue of Action Items, we're tipping our hat to founding WOMMA member BzzAgent: BzzAgent is a word of...
Outgoing WOMMA director Ann Moravick recently welcomed WOMMA’s Board of Directors to the Publicis office in New York City. Board meeting highlights included: * Approved unanimously a statement of expectations for member support of WOMMA’s Ethics Code * Approved the...
While it may be nearly two years until the next federal election, at WOMMA, every year is an election year. In fact, our next Board election is scheduled to take place this spring and we're looking for committed, enthusiastic WOMMA...
Members are talking on the new Member Blog in the WOMMA Member Center. Are you one of them? Take advantage of the WOMMA Member Center to share your voice with other industry players. Discussions underway include conversations on viral marketing,...
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for a an...
WOMMA is looking for word of mouth superstars to deliver winning word of mouth case studies at our next event, Word of Mouth Basic Training (WOMBAT). Taking place April 17-18 in New Orleans, WOMBAT is the word of mouth industry's...
WOMMA is delighted to announce author Chip Heath as keynote at its Word of Mouth Basic Training conference, April 17-18 in New Orleans. A professor at Stanford University's Graduate School of Business, Heath is the best-selling co-author of "Made to...
Media's Growing Infatuation with Social Networking Online Dating Sites Need WOM to Stay Afloat...
Peter van Stolk, Jones Soda Co.'s president and CEO, contends that the company has been able to carve out a niche in the soda market because of its adherence to a "do things completely different" policy. According to van Stolk's...
Flip, WOMMA member company Conde Nast's recently launched social networking site for teen girls, is offering more than just chat opportunities for its users; it's also giving them control over how advertising is displayed on their personalized pages, or "Flip...
The WOMMA Word