Kodak Amuses Consumers with In-house Video
Kodak is the latest company to join the fast growing ranks of corporate viral video makers. The company's short video, titled "Winds of Change," pokes fun at the stodgy image Kodak's narrowly defined brand has inadvertently projected in the age of digital cameras, camera phones, and Flickr. The video starts with an older gentleman in a business suit giving a refined presentation about the "Eastman Kodak Co.," but as the video progresses, the energy rises, climaxing in a frenzied rift about the digital possibilities of the company -- a culmination that seems very fitting given the video's format. The video was originally used as an internal presentation for a digital conference, but has since gained a lot of steam, making its way around the web and getting consumers talking about Kodak.
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