Spreading the Word
Dr. Walter Carl, assistant professor at Northeastern University and a WOMMA Advisory Board Member, is profiled for his word of mouth expertise in the Winter 2006 issue of Northeastern University Alumni Magazine ... Congratulations to WOMMA member company DuPont, which was recently awarded a 2006 Silver Davey Award for its "Citizen Mom's Family Journal" blog; WOMMA Board Member Gary Spangler was project leader for the blog, which has also received the Web Marketing Association's Standard of Excellence WebAward ... WOMMA member Robin Luymes of Quixtar spoke recently at the Direct Selling Association's Communications & Marketing Seminar in Washington, D.C., and wrote an article about word of mouth for the December issue of Direct Selling News ... WOMMA member company BzzAgent has launched a new blog -- Net Promoter In Action -- to highlight real-world techniques companies can use to improve their Net Promoter Scores; check it out at netpromoter.bzzagent.com.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
