This Wednesday: Learn to Create Brand Ambassadors
Join us Wednesdays in February at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. Then, after the teleconference, visit our website for a summary of the call, an audio recording of which can be downloaded for free from our Member Center.
> This Wednesday, Feb. 14, at noon EST -->
How to Start a Brand Ambassador Movement
Learn to turn your most loyal customers into chatty advocates courtesy of scrapbooking company Fiskars Brands, maker of the famous orange-handled scissors. Featuring Virginia Miracle, director of word of mouth marketing for Brains on Fire, and Suzanne Fanning, senior manager of public relations for Fiskars Brands. (NOTE: Call was previously scheduled for Wednesday, Jan. 16. All previous registrations will be honored.)
> Next Wednesday, Feb. 21, at noon EST -->
Inside the Launch of Nintendo's Wii
Find out how Nintendo of America and its marketing partner, GolinHarris, used word of mouth to launch the year's most-talked-about gaming console, the Wii. Featuring Stephen Jones, EVP, GolinHarris, and Perrin Kaplan, VP, Marketing and Corporate Affairs, Nintendo of America.
> Wednesday, Feb. 28, at noon EST -->
How Microsoft Turned Windows Vista into a Marketing Success
Learn how the Windows Vista team sold consumers and upper management alike on buzz, viral, and blog marketing techniques in order to turn a slew of marketing challenges into triumphs. Featuring Brian Marr, Group Marketing Manager, Windows Vista, Microsoft.
Cost is $20 for WOMMA members, $60 for non-members.
