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WOMMA Home / The WOMMA Word / February 2007 / Webkinz Uses the Playground to Spread WOM

Webkinz Uses the Playground to Spread WOM

Ganz, a Canadian manufacturer of stuffed animals, got people talking about its Webkinz plush pets recently without the aid of any traditional advertising methods. The company drove playground-generated hype by offering up something kids hadn't seen before -- "secret" online content -- as well as creating a social network on which to promote product-based interaction.

Each Webkinz pet comes with its own "secret code" that allows kids access to an online world created around the product. At www.webkinz.com, kids can log on, take their pets for a walk, purchase pet food, and go to the vet, as well as communicate and play entertaining educational games with other Webkinz owners, giving the toys a multi-faceted appeal that has kids spreading the word.

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debbyholland said on March 18, 2007

why cant childern have webkinzs for free.

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