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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
A recommendation that is sought out by a recipient has more impact on service adoption than one that is unsolicited, according to a December 2003 article by Robert East and Caroline Hancock of the Kingston Business School, Kathy Hammond of...
Even though marketers claim that word of mouth, customer service, web and interactive marketing, and public relations are the most effective ways to communicate their brands, 60% of their budgets still go to traditional marketing endeavors, such as broadcast, print,...
Marketers are being encouraged to consider connectivity when targeting potential new customers. According to a recent study co-authored by Shawndra Hill, Wharton professor of operations and information management, consumers are more likely to buy a product if they have "network...
WOMMA's Word of Mouth Basic Training (WOMBAT) event, taking place in New Orleans April 17-18, has something for everyone -- including researchers. If you're a researcher who is working in the word of mouth marketing world, you need to attend...
News by, about, and for WOMMA members: * WOMMA member Scott Wilder of Intuit recently recorded a podcast for PodTech.net's MarketingVoices channel on how to use social media tools to build community. * WOMMA member Sam Decker of Bazaarvoice was...
Even more companies have joined WOMMA. Welcome to: * RTC Relationship Marketing * Hill Holliday * Bridge Laboratory * Viewpoints Network * ReferNow We thank everyone for their support!...
WOMMA is pleased to announce that Ed Weiss has joined the WOMMA Advisory Board, our panel of academics and authors who have made significant contributions to the word of mouth industry and who honor WOMMA with their expertise, insight, and...
Due to technical difficulties, WOMMA's WOM Wednesday teleconference featuring Microsoft -- originally scheduled for last Wednesday, Feb. 28 -- has been postponed. We regret the inconvenience and invite you to dial in later this month for the rescheduled teleconference. Keep...
Several weeks ago, WOMMA announced plans to hold its second annual Board election. The response was terrific, reflecting enthusiasm and commitment for WOMMA's future. Eleven candidates completed the application process and were given full consideration by WOMMA's Nominating Committee. All...
WOMMA needs word of mouth superstars to contribute to our case studies project -- an ongoing library of the best word of mouth tips and techniques, directly from the people using them. The WOMMA Case Studies Library is a "how-to"...
WOMMA's next conference, Word of Mouth Basic Training (WOMBAT) is coming -- and you need to be there. In fact, so does everyone you know! Help us spread the word by blogging about the conference. Here are two short, sample...
WOMMA's upcoming Word of Mouth Basic Training conference isn't just a great place to learn about word of mouth marketing -- it's also the premiere place to reach word of mouth marketers! After all, WOMMA events are the only place...
Attention members: You crave value, and we've got plenty of it. Check out the latest additions to the WOMMA Member Center: Virtual Coffee Break: Communities Chat Log WOMMA hosted its first virtual coffee break with members on Feb. 27. Users...
WOMMA is thrilled to announce two exciting new speakers for our upcoming conference: esteemed blogger Dr. David Weinberger and ski-instructor-turned-marketing-innovator Peter van Stolk of Jones Soda. Both will join Chip Heath, the best-selling co-author of "Made to Stick: Why Some...
Pete Blackshaw: Blogger Enthusiasm Means Free Ads For You Philips Arena Hosts 'Hawks Blog Night' Live Blogging Event...
Coffee shops are everywhere. Throw a rock (or a handful of coffee beans) and you're bound to at least graze a nearby cafe. So what's an independent coffeepreneur to do if he wants to stand out from the herd when...
For a lot of farmers, the name "John Deere" is synonymous with "tractor," so when MahindraUSA entered the market, the company knew it had to be something more. It focused its efforts on turning "Deere owners into Mahindra believers." According...
WOMMA is thrilled to announce two exciting new speakers for our upcoming conference: esteemed blogger Dr. David Weinberger and ski-instructor-turned-marketing-innovator Peter van Stolk of Jones Soda. Both will join Chip Heath, the best-selling co-author of "Made to Stick: Why Some...
DaimlerChrysler and Marvel Comics have teamed up to make the Jeep Patriot the star of its own comic book. The first panels of the comic have already been created and are posted at PatriotAdventure.com. It's up to readers, however, to...
Chicago, 3-7-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced that Peter van Stolk, founder and CEO of Jones Soda, and blogger David Weinberger, co-author of the best-selling "The Cluetrain Manifesto: The End of Business as Usual," will...
Some of you may have read Arthur Frommer's Feb. 25 column on the integrity of buzz marketing. Part of his syndicated weekly column, Budget Travel, it ran in the St. Louis Post-Dispatch and the San Francisco Chronicle, among other places,...
Part of the reason why word of mouth is so often neglected within the marketing mix is that it's thought to have a zero-cost. If something's free already, why invest? In Gerald Ian Burke's article "Word of Mouth Communication --...
Confidence in new media is on the rise, according to the American Advertising Federation's AAF Media Investment Survey 2007. Results show a growing inclination among executives to augment traditional media with new media properties and experimentation, and responses indicate that...
Email is a key point of influence for consumer purchase decisions, according to the Microsoft Digital Advertising Solutions research released in January by WOMMA member company Microsoft. The findings suggest that many of consumers' major decisions are influenced by email...
WOMMA's one-of-a-kind collection of word of mouth marketing research continues to be in high demand. Measuring Word of Mouth Vol. 1 is now in its second printing, Vol. 2 is flying off our shelves, and now it's time for our...
News by, about, and for WOMMA members: * WOMMA member company Reed Smith has merged with law firm Sachnoff & Weaver. Congratulations on your new partnership! * Congratulations to WOMMA member Diane Darling of Effective Networking, whose second book, "Networking...
Even more companies have joined WOMMA. Welcome to: * AMD * Conde Nast Publications * MeetUp * Remedy * Perfetti Van Melle We thank everyone for their support!...
WOMMA governing members have committed financial support at the highest level to further the mission and vision of our association. In this issue of Action Items, we're tipping our hat to WOMMA governing member PopularMedia: PopularMedia is the leading provider...
WOMMA's meetings are known for their amazing content, their smart attendees, and their energetic, get-it-done atmosphere. What they're truly famous for, however, is their food. The centerpiece of every WOMMA gathering, our dinners are the perfect place to eat, bond,...
WOMMA's one-of-a-kind collection of word of mouth marketing research continues to be in high demand. Measuring Word of Mouth Vol. 1 is now in its second printing, Vol. 2 is flying off our shelves, and now it's time to start...
If you're looking for a chance to build your word of mouth resume, WOMMA can help. Our Membership Council will soon be convening, and we need passionate word of mouth marketers to join its ranks. WOMMA's Membership Council is a...
If you're planning a big word of mouth announcement -- new research, a noteworthy campaign, or a fresh commitment to word of mouth ethics -- let the cat out of the bag at WOMMA's Word of Mouth Basic Training (WOMBAT)...
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio...
Voting in WOMMA's 2007 Board of Directors election is now underway. The election will take place through March 31. One vote per WOMMA member company is permitted, and previously identified voting members have already been notified of voting procedures. Company...
Concerns continue to mount over companies such as PayPerPost, Loud Launch, ReviewMe, and SponsoredReviews.com, which compensate bloggers for product mentions or reviews. In a March 9 article, "Blogging for dollars raises questions of online ethics," Los Angeles Times writer Josh...
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