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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
News by, about, and for WOMMA members: * WOMMA member company Discover Boating has produced a short film designed to promote the boating industry. The viral video, titled "Good Run," offers a nostalgic look at the boating lifestyle. Check it...
Even more companies have joined WOMMA. Welcome to: * The Cheesecake Factory * DraftFCB * DemandROMI * iCrossing * The Phelon Group We thank everyone for their support!...
WOMMA is pleased to announce that Barak Libai has joined the WOMMA Advisory Board, our panel of academics and authors who have made significant contributions to the word of mouth industry and who honor WOMMA with their expertise, insight, and...
At WOMMA, we like to save our members money. We're always on the prowl for good deals and deep discounts; it's just one of the many benefits of being a WOMMA member. In fact, last year alone we saved our...
WOMMA member companies ComBlu and DemandROMI have adopted the WOMMA Ethics Code. In so doing, they join a growing list of pioneers -- including Dell and DuPont -- who have made a formal, company-wide commitment to word of mouth ethics....
Your WOMMA membership is much more than a line of text on your resume. WOMMA members get exclusive access to new clients, hot word of mouth jobs, and unique word of mouth speaking opportunities. Do more with your membership; take...
Word of mouth marketing isn't only for big consumer brands. It's a useful strategy for any business that wants to take care of its customers -- including those in the healthcare and pharmaceuticals industry. WOMMA is looking for enthusiastic marketers...
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio...
Some things have to be seen to be believed. Members' enthusiasm for WOMMA and attendees' passion for WOMMA events are two of those things. Visit the WOMMA Video Library -- made possible by coBRANDiT -- to see for yourself why...
Chicago, April 2, 2007 -- The Word of Mouth Marketing Association (WOMMA) is pleased to announce the newly-elected members of its Board of Directors, who will begin their terms on April 15, 2007. WOMMA's Board includes major brands, marketers, agencies,...
Examining the Future of Online Social Networking Taking the Reins: Controlling the Word of Mouth Currency...
Anheuser-Busch partnered with niche social networking site MingleNow.com to launch its "Here's to Beer" campaign, which promotes the beer industry and is sponsored by A-B. The campaign invites MingleNow users to upload pictures of friends toasting each other with mugs...
Chipotle Mexican Grill doesn't spend a lot of money on traditional advertising. In fact, according to a recent article in BusinessWeek, Chipotle spends less on advertising annually than its former parent McDonald's Corp. spends in 48 hours. Not bad for...
There are fewer than two weeks left until WOMMA's Word of Mouth Basic Training conference. We're swarming the Big Easy April 17-18 for the one, the only, and the absolute best how-to conference for word of mouth marketers. If you...
The polls are closed, and WOMMA is pleased to announce the newly-elected members of its Board of Directors. WOMMA's Board includes major brands, agencies, researchers, word of mouth specialty firms, and top experts. It represents the diversity of companies that...
The Word of Mouth Marketing Association read with great interest the BBC's March 26 article, "The (sponsored) word on the street." As the article points out, the word of mouth marketing industry is growing every day as more and more...
When consumers become aware of corporate complaint websites -- websites that are formed with the specific intent of fostering negative communication about a company -- they are likely to seek them out, according to Ainsworth Anthony Bailey's Journal of Marketing...
When seeking advice, consumers are more likely to turn to other consumers who love the same things they love, not those who hate the same things they hate, according to Andrew D. Gershoff, Ashesh Mukherjee, and Anirban Mukhopadhyay's article, "Few...
Forty-two percent of Americans say they will get more pre-election information from the internet in 2008 than they did in 2004, according to a February survey conducted by WOMMA member company DoubleClick's Performics division. The survey indicates that while television...
If you're planning to contribute to the third volume in WOMMA's growing research collection -- the only collection dedicated to word of mouth marketing research -- now is the time to submit your topic proposal. Monday, April 9 is the...
News by, about, and for WOMMA members: * Congratulations to WOMMA member Kim M. Bayne of Intuit, who has joined the Quicken Health Group, where she will lead community building initiatives. * Congratulations to WOMMA member company BzzAgent, which was...
Even more companies have joined WOMMA. Welcome to: * Alabama Department of Public Health * Involve Technology * J. Walter Thompson * USAA * Cold Stone Creamery We thank everyone for their support!...
WOMMA is pleased to announce that Amar Cheema has joined the WOMMA Advisory Board, our panel of academics and authors who have made significant contributions to the word of mouth industry and who honor WOMMA with their expertise, insight, and...
WOMMA governing members have committed financial support at the highest level to further the mission and vision of our association. In this issue of Action Items, we're tipping our hat to WOMMA governing member PR Newswire: Now in its 52nd...
WOMMA has partnered with member company Mimeo.com to offer our members an exclusive discount on document printing services -- available now in the WOMMA Member Center. You can use Mimeo.com to: * Proof, print, bind, store, and ship any type...
Summer's coming -- we hope! -- and for scores of young people, so is the summer-job search. College isn't all Ramen noodles and futons, after all. Sometimes it's about really cool learning opportunities, too. And WOMMA definitely has one of...
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio...
WOMMA members: Don't miss your chance to be included in WOMMA's just-launched Buyers Guide, a searchable database of WOMMA member companies that will make it easy for potential clients to find you. The WOMMA Buyers Guide makes its official debut...
WOMMA was founded in 2004 with just three members. Today, we have more than 370. Our success is a direct result of word of mouth, spread by folks like you to friends, clients, and peers. We're growing, and we're not...
WOMMA's Word of Mouth Basic Training event is just one week away. Have you started packing yet? Not so fast! You'll need to register first. >> NEW: ONE-DAY PASSES Can't manage two days away from the office? Don't worry. WOMMA...
Niche Social Networking Sites New CGM Boom Ed Keller: Influencers Are Everyday Folks, Not Social Elite...
Twitter.com wants to know what you're doing. Eating a tofurkey sandwich? Sitting down to a morning meeting? Wishing you were still at home in your pajamas? All of those things are worthy of Twitter, the latest social media craze that...
WOMMA member company Dell has created a site where its customers can offer up both praise and criticism for the company's products. At Ideastorm (www.dellideastorm.com), users can create an account, share and discuss ideas, and vote on their favorite ideas...
Next week, WOMMA is packing up and heading to the Big Easy for two days of intense word of mouth learning at our annual Word of Mouth Basic Training event. It's taking place this April 17-18, and we're sure we'll...
Burt's Bees, maker of earth-friendly skin-care products, kicked off its "Burt's Bees Bee-utify Your World Tour" on March 23. The tour, which was developed in conjunction with WOMMA member company Alloy Marketing Promotions, will travel through 15 U.S. cities via...
JIMC is inviting industry professionals and academics to share their knowledge and contribute to the marketing communications profession by submitting an abstract for consideration in the 2008 edition. The deadline is Friday, April 20 -- so you have to move...
The WOMMA Word