Spreading the Word
News by, about, and for WOMMA members:
* WOMMA member company Discover Boating has produced a short film designed to promote the boating industry. The viral video, titled "Good Run," offers a nostalgic look at the boating lifestyle. Check it out on YouTube at or at DiscoverBoating.com.
* WOMMA member Sam Decker of Bazaarvoice spoke this month on a panel at Forrester's "Emerging Marketing Channels" Bootcamp in Cambridge, Mass.
* WOMMA member company DuPont is using online videos featuring video blogger Amanda Congdon to promote its products and services. See them at www2.dupont.com/Stories/en_US/index.html.
* WOMMA member Jim Calhoun of PopularMedia was quoted recently in AdWeek on the subject of viral video.
* WOMMA member and Board President Ed Keller of the Keller Fay Group wrote a letter to the editor this month in response to a Brandweek article on word of mouth influencers. Read it at Brandweek.com.
* Congratulations to WOMMA member company Echopinion!, which was featured this month in the March 2007 issue of 1to1 magazine.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
