The WOMMA Word>>>> From the Womnibus Blog: Links You Can Use
Wiki-Based Review Draws Support, Criticism for Blogger Code WOM for Advocacy: "Trend Setters" vs. "Trend Spreaders"...
Heineken Skypecasts Concert, Connects Musicians, Fans
In September 2006, Heineken and Qi-ideas hosted a live, web concert event featuring the Dutch band Johan and using Skype technology to do something that hadn't been done before: Skypecasting. Skypecasting allows up to 100 users to be in direct...
Puma Proves Travel Golf Gear Lighter Than Air
To generate buzz about its "packable, portable, and playable" travel golf collection, Puma orchestrated the very public release of 2,000 golf-ball-shaped helium balloons with actual Puma band golf accessories attached.The balloons were set afloat down a busy shopping district in...
MOG TV: Social Network, Music Video Mashup
MOG TV, which came out of beta at the end of March, represents the next generation of social networking sites created around music recommendations. Instead of simply meeting other people with similar musical tastes -- one of the major perks...
'Presidential Candidate' Voice for Uninsured Kids
Presidential hopeful Susie Flynn has made a splash in all of the appropriate online venues. She has her own website at www.electsusie.com. You can find her on Facebook as well as on MySpace, and she even has six, 30-second TV...
Influence Brokers Gain Self-Worth by Giving Advice
Influencers aren't necessarily experts, in fact, according to research findings from an April CNET Networks study titled "Understanding Influence, and Making it Work for You," influencers are individuals with large social networks who gain a greater sense of self-worth by...
Blogospheric Expansion Continues
Over 70 million blogs are being tracked by Technorati, and new blog posts are being added at a rate of 1.5 million per day (17 blog posts per second), according to the most recent State of the Blogosphere report from...
Consumers Notice When You Over-Hype, Under-Deliver
People pay attention when they feel worse than they expected, reports a recent University of Georgia study. The research, which was published in the March issue of the Journal of Consumer Research, found that while people are keenly aware when...
More and More Marketers Embrace Social Media
Social media is inching its way into marketing mainstream, according to a Forrester Research survey of more than 170 marketers. Though it still trails online mainstays -- including email, search marketing, and display ads -- social media is getting increased...
Spreading the Word
News by, about, and for WOMMA members: * The Nielsen Company, which owns approximately 58% of WOMMA member company Nielsen BuzzMetrics, announced that it will acquire the remaining shares of BuzzMetrics by May 2007. * Congratulations to WOMMA member Brad...
Joined: 10 New Members
Even more companies have joined WOMMA. Welcome to: * Masterfoods USA * Vanguard * RelevantNoise * Prudential * Marcus Thomas * Apple * M3 Relations * Grassroots Enterprise * ClearSaleing * Taylor Johnson Associates We thank everyone for their support!...
WOMMA's New Clothes: Redesigned Newsletters Launch
Last week, WOMMA launched redesigned versions of its WOMMA Action Items, Womnibus Weekly, and WOM Research newsletters. WOMMA's extreme makeover produced a highly interactive newsletter that's easy to skim and easy to read in-depth -- we think it's pretty easy...
Recap: WOMMA Board of Directors Meeting
>> BOD Meeting Notes WOMMA's Board of Directors (BOD) met in Chicago last week to work through a full agenda and celebrate the astounding success of a great idea -- WOMMA! Founded late in 2004, and with 102 enthusiastic, committed...
Find a New Employee or Employer on the WOMMA Job Board
The word of mouth marketing industry is growing fast. And so is the demand for experienced word of mouth marketers! Whether you're looking for new additions to your talented team or searching for the perfect new job in which to...
Join a Group, Become a Voice for the WOM Industry
Spring is finally here, and the winter hibernation is over. Shake your winter doldrums by jumpstarting your involvement in WOMMA: Do more for your industry by joining a WOMMA Group. WOMMA Groups enable you to tackle large industry issues as...
Teleconference: Use WOM to Uncover Your Customers' Needs
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio...
Submit Your Word of Mouth BtoB Case Study
Here at WOMMA, we are constantly being asked for examples that demonstrate the power of word of mouth in the BtoB realm. Well, we've been listening, we hear what you're asking for, and we're gearing up to give you just...
>>>> From the Womnibus Blog: Links You Can Use
"The 25 Basic Styles of Blogging ... And When to Use Each One" Is the Internet Making Experts Obsolete? "Does It Suck or Does It Rock" Weighs Positive/Negative Web Buzz...
Web, Bloggers Respond to Virginia Tech Tragedy
In the days after the Virginia Tech killings, more than 236 groups related to the tragedy were formed on the Facebook messageboard, providing a forum for both those involved and those on the fringes to talk, interact, and discuss the...
Ford Urges Employees to be Avid Advocates
In a recent webcast, Ford Motor Corp. urged employees to act as ready and willing advocates for the auto brand. Ford employees were specifically encouraged to become "a walking advertisement" to friends, family, and the media they encounter. This push...
Submit Your Word of Mouth BtoB Case Study
Here at WOMMA, we are constantly being asked for examples that demonstrate the power of word of mouth in the BtoB realm. Well, we've been listening, we hear what you're asking for, and we're gearing up to give you just...
Save the Date: Word of Mouth Marketing Summit
We know you're busy, so block out these days now; you're not going to want to miss this. WOMMA's Word of Mouth Marketing Summit is the official event for word of mouth marketing, and is a must-attend for all professionals...
Wealthy Consumers Seek Ratings and Reviews
Wealthy consumers are heavy users of word of mouth marketing, according to a survey released by the Luxury Institute in April. Eighty-four percent of consumers who earn more than $150,000 a year visit ratings and review sites, according to the...
70% of Americans Aged 15-34 Use Social Networks
Social networks have changed the way that people interact with each other and with media, according to an April research report released by Fox Interactive Media. The research found that the 70% of Americans aged 15-34 who engage in social...
User-Generated Content Still Spooks Media Execs
Fifty-seven percent of senior executives in the media and entertainment industry point to the rapid growth of user-generated content as one of the top three challenges they face today, according to the results of a research study released in April...
80% of Marketers Say Viral Builds Awareness
One of the major take-away messages from MarketingSherpa's Viral Marketing 2007 survey, which was released in April, is that marketers who have done extensive work with viral marketing are sticking with it. More than half of marketers say they are...
Spreading the Word
News by, about, and for WOMMA members: * Chris Kelly, Chief Privacy Officer and VP at WOMMA member company Facebook, was a keynote speaker at the "Authentic Communications: Examining Social Media and the Online Conversations" conference that took place at...
Joined: 8 New Members
Even more companies have joined WOMMA. Welcome to: * Zocalo Group * iVouch * PayPal * Health Guerrilla * Buzzador * 360i * JMC Communities * OTX Research We thank everyone for their support!...
Governing Member Spotlight: RepNation
WOMMA governing members have committed financial support at the highest level to further the mission and vision of our association. In this issue of Action Items, we're tipping our hat to WOMMA governing member RepNation: RepNation is shaking up the...
WOMMA's Practical Ethics: Put Them to Work for You
Last fall, WOMMA launched its Ethics Adoption Toolkit, a collaborative collection of ethics documents for companies that want to make a formal commitment to ethics in word of mouth marketing. In November, Dell became the first company to use the...
Submit a Case Study to the WOMMA Case Studies Library
WOMMA needs word of mouth superstars to contribute to our case studies project -- an ongoing library of the best word of mouth tips and techniques, directly from the people using them. The WOMMA Case Studies Library is a "how-to"...
Find New Clients: Get Listed in the WOMMA Buyers Guide
The WOMMA Buyers Guide is up and running, and it's already generating referrals for the WOMMA member companies listed in it. If you're not one of them, you're missing an extraordinary opportunity. That's because when people -- including potential clients,...
Teleconference: Use WOM to Drive Seasonal Sales
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio...
WOMMA's Word of Mouth Marketing Summit: Viva Las Vegas
WOMMA's Word of Mouth Marketing Summit and Research Symposium is taking place this Nov. 13-15 in Las Vegas. With the industry's biggest thinkers and heaviest hitters all in one place, we guarantee that what happens at this conference won't stay...
>>>> From the Womnibus Blog: Links You Can Use
Nondisclosure Leaves a Bad Taste in Consumers' Mouths Mainstreaming Word of Mouth Marketing Building Communities that Build Muscle for Your Brand...
Gamers Sniff Out Viral Website, Buzz About Haze
Gamers all around the net have been buzzing about the viral website that was launched in April to promote the video game Haze, which is set to be released for Sony PS3 later this year. The website in question appears...
Digg Users Dig In Their Heels, Overthrow Content Ban
Early this month, Digg.com users staged a rebellion. The social bookmarking site,