More and More Marketers Embrace Social Media
Social media is inching its way into marketing mainstream, according to a Forrester Research survey of more than 170 marketers. Though it still trails online mainstays -- including email, search marketing, and display ads -- social media is getting increased cash flow. Total buy-in, Forrester reports, is being held back primarily by lack of concrete proof of social media's effectiveness as a marketing tool. "Proof of use," according to the survey, was the number one factor that would generate trial in hesitant marketers.
Other findings:
* 34% of marketers use blogs compared to 13% in last year's study.
* 40% of marketers will use or test RSS this year, compared to 10% last year.
* 25% of marketers use podcasts, 22% use consumer-generated content, and 20% use social networks.
Learn more (Brandweek)
Learn more (MarketingVOX)
Learn more (BtoB Online)
