Puma Proves Travel Golf Gear Lighter Than Air
To generate buzz about its "packable, portable, and playable" travel golf collection, Puma orchestrated the very public release of 2,000 golf-ball-shaped helium balloons with actual Puma band golf accessories attached.The balloons were set afloat down a busy shopping district in Antwerp, where they bobbed through the crowd, demonstrating Puma's "Travel Light" tagline. Attached to the merchandise-laden balloons were labels describing the entire travel golf collection and directing folks to the Puma website to learn more. And, of course, folks who grabbed the free merchandise were free to use it and spread the word themselves.
