Teleconference: Use WOM to Uncover Your Customers' Needs
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio recording of the call, an exclusive member benefit that can be downloaded for free from the WOMMA Member Center.
> Wednesday, May 16, at noon EST -->
Know Thy Customer: WOM Strategies to Uncover Customer Needs
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Understanding your customers' needs is an essential part of growing and improving any business. Find out how Higher One and The Phelon Group tapped into the power of word of mouth to find out what Higher One customers really wanted -- and then put that information to work to create stronger connections with current customers and repeatable programs for prospects. Featuring Sean Glass, CMO, Higher One and Steven Nicks, EVP of Client Services, The Phelon Group.
> Wednesday, May 30, at noon EST -->
Driving Seasonal Sales with WOM: How Hormel Made it Happen
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If you're considering a WOM campaign in advance of the summer selling season or are already hatching plans for the 2007 holiday season, we've got the teleconference for you. Hormel and BzzAgent will detail how they used WOM to spark trial, prompt conversations, and overcome objections to the Jenny-O Turkey Store brand just in time for the 2006 holiday season. Featuring Art Muldoon, SVP of Client Services, BzzAgent and Cristofer Eide, Director of Retail Marketing, Hormel.
Cost is $20 for WOMMA members, $60 for non-members.
