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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
Millennials, people ages 13-24, spread rapid-fire word of mouth, especially when it comes to things they like, according to the "State of the Media Democracy," a research report commissioned by Deloitte and Touche and conducted by the Harrison Group. Part...
In a recent global study conducted by WOMMA member company Weber Shandwick, 45% of consumers were identified as advocates. A top 9% of advocates were dubbed "high-intensity advocates," identified based on their ability to more actively influence others and their...
When it comes to making purchase decisions, BtoB business executives are most influenced by word of mouth, according to a research report that was released last month. Sponsored by WOMMA member company Jack Morton Worldwide and conducted by WOMMA member...
This is the last time you'll receive WOM Research as a stand-alone newsletter. But don't fret. We're rolling all of our great word of mouth marketing research content into our Womnibus Weekly newsletter. This way, you get everything about word...
News by, about, and for WOMMA members: * WOMMA member company AOL recently tapped John Burbank, formerly VP of Marketing at AT&T, as its new chief marketing officer. * Richard Edelman, Global CEO of WOMMA member company Edelman, gave a...
Even more companies have joined WOMMA. Welcome to: * Carfax * Peersuasion * Foghound * Adfero Group * Guardian News & Media We thank everyone for their support!...
WOMMA member companies are the trusted source for word of mouth marketing services. When you start your next word of mouth marketing campaign, turn to WOMMA's Buyers Guide first to find your partner in WOM. WOMMA member companies are: *...
WOMMA's original research anthology, "Measuring Word of Mouth Vol. 1," was a huge success. The first ever collection of word of mouth surveys and studies, it's still selling today. In fact, it is in its second printing. And its follow-up,...
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio...
Have a great WOM BtoB case study that you want to share with your industry peers, but don't have the time to write it up? Let us know. We'll arrange to interview you, and we'll write the case study for...
Lena West's 'Social Media Trinity' How to Build a Brand for Your Blog Can User-Generated Content Go Mobile? 'Are Marketers Missing the Social Media Boat?'...
Christmas isn't just for consumers anymore. It's for cities, too, and Procter & Gamble Co. gave one in particular -- Cincinnati -- an enormous gift this past holiday season: a successful word of mouth marketing campaign, the results of which...
Based on the mass proliferation of social networks -- from "mega mall" sites like MySpace to targeted niche sites -- eMarketer recently upped its projection of the U.S. advertising dollars that will be spent on social networking sites in 2007...
People may not read a lot these days, but they do watch a lot of video -- at home, at the movies, and more and more, online. In fact, the book industry is banking on it, which is why Simon...
Savvy online shoppers can peruse user reviews in a variety of ways, from reading message boards and doing blog searches to utilizing ratings and reviews functions on retail sites. Now, though, shoppers are getting choosey about the format of those...
Buzz takes time to build -- even when you're a superhero -- which is exactly why Warner Bros. Studios is planting viral seeds for its new Batman movie, The Dark Knight, more than a year before its July 2008 release....
News by, about, and for WOMMA members: * Congratulations to WOMMA member company Intuit's Consumer Tax Group, which won an award for Best Customer Commitment at the SSPA Star Awards in San Diego on May 8. The award was given...
Even more companies have joined WOMMA. Welcome to: * GSW-W * Alec's Red House * RavenTechnologies * Bristol Builders * Tiger Lily We thank everyone for their support!...
WOMMA members: You're affiliated with an organization that prides itself on establishing the ethical guidelines and tools you need to amplify and empower your customers' voices. Do your clients and customers know that when it comes to word of mouth...
Have a great WOM BtoB case study that you want to share with your industry peers, but don't have the time to write it up? Let us know. We'll arrange to interview you, and we'll write the case study for...
Join us Wednesdays at noon EST for WOM Wednesdays, WOMMA's ongoing teleconference series. Just register, dial in, and listen up to get the ideas that will truly expand your marketing horizons. After the teleconference, visit our website for an audio...
Mark your calendar now! We're hosting a networking cocktail reception for Chicago-area word of mouth marketers on Thursday, June 28 -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us...
Who's Blogging Now: A Look at the Blogger Demographic Can BtoB Companies Pull Off a Viral Video? What It Means to Be Genuine Marketing vs. PR vs. Advertising vs. Branding The Pros and Cons of User-Generated Ads...
These days, everyone is embracing user-generated content. WOMMA member company Facebook is taking the concept a step further, however, by enabling partner-generated content, too, allowing other companies to build applications for its popular social networking site. Facebook announced last month...
Business professionals have joined the stampede to social networking sites, with 65% signing up and logging in, according to a recent survey from the Institute for Corporate Productivity (i4cp). A whopping 47.4% claim they use social networks for professional purposes,...
Television networks have long relied on water-cooler conversations to generate hype for their shows. However, to promote its new comedy series, "Flight of the Conchords," HBO wants to start those conversations early, before the show even airs. To do just...
While some online shoppers are goal-oriented, a May Gartner study indicates that an equal or larger pool of online shoppers crave a social experience -- even if they are shopping from the comfort of their computer desk. Social shoppers seek...
Like doing a crossword puzzle or surfing the internet, reading a magazine tends to be a strictly solo activity. Forbes Magazine, however, is trying to change that. In an effort to bring its readers out of their shells, Forbes.com has...
Mark your calendar now! We're hosting a networking cocktail reception for Chicago-area word of mouth marketers on Thursday, June 28 -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us...
News by, about, and for WOMMA members: * Congratulations to WOMMA member company Burson-Marsteller, which received three SABRE awards for exceptional client work in 2006, including a Gold, a Bronze, and the "International Agency of the Year" Award. * Anthony...
You know you've been meaning to brush up on your word of mouth knowledge. Summer's nearly in full swing; why not use the extra daylight to catch up on your WOM research reading? Put WOMMA's audio learnings on your iPod...
Remember what a difference WOMMA's Action Items newsletter made to your Monday mornings? Well, we've decided it's time to give Tuesday some WOMMA love. Starting next week, WOMMA's Action Items will hit your inbox on Tuesday mornings, giving you a...
>> Exclusive Member Benefit -- FREE Teleconference for WOMMA Members This Wednesday, June 20, WOMMA is hosting a teleconference to discuss recent FTC action on marketing food to kids. We're focusing specifically on how this applies to word of mouth...
Mark your calendar now! We're hosting a networking cocktail reception for Chicago-area word of mouth marketers on Thursday, June 28 -- and you're invited! Whether you hail from Chicago or are here for a visit, you're welcome to join us...
Road trip! WOMMA is taking WOM on the road for a series of half-day educational seminars featuring key players in word of mouth marketing. Learn how to make word of mouth marketing work for you at a half-day session that...
BL Ochman's Social Media Dos and Don'ts PR: Blogger Relations 101 'Is Great Marketing the New Public Relations?' Building Professional Networks with Web 2.0...
The WOMMA Word