36% of Consumers Say Videos Make Reviews Better
Savvy online shoppers can peruse user reviews in a variety of ways, from reading message boards and doing blog searches to utilizing ratings and reviews functions on retail sites. Now, though, shoppers are getting choosey about the format of those reviews. Over one-third of internet users, for instance, indicate that adding video reviews would improve their preferred method of product research, according to research commissioned by WOMMA member company ExpoTV.
According to the research, which was conducted by research company Socratic Technologies, seven out of 10 internet users rated video reviews, specifically ExpoTV's Videopinions, an "easy source of information to utilize."
This study confirmed ExpoTV CEO Daphne Kwon's standing belief that video has a place in word of mouth marketing's future. "Consumer-generated video product reviews combine the best of all worlds by marrying the incredible power of the visual medium to convey vast amounts of information quickly with the authenticity of a word of mouth experience," Kwon said.
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