Millennials Spread WOM About Stuff They Like
Millennials, people ages 13-24, spread rapid-fire word of mouth, especially when it comes to things they like, according to the "State of the Media Democracy," a research report commissioned by Deloitte and Touche and conducted by the Harrison Group. Part of the reason Millennials are so adept at spreading information, according to the report, is that they have large lists of people to whom they send text and instant messages. Millennials, on average, have 37 people on their friends lists, compared with an average of 17 among all age groups.
Apart from spreading the word, Millennials are also extremely receptive to word of mouth prompts. According to the research, the majority of Millennials say that word of mouth is the main reason they visit websites. And if they find a website they visit WOM-worthy, Millennials will tell an average of 18 people, compared to the average 10 people among all age groups.
Other findings:
* 71% of Millennials say they watch or read online content created by others.
* 51% say they read/post on message boards.
* 62% say they socialize online.
* 55% say they read blogs.
* 35% say they maintain their own blog.
