Press Release: Social Networks, Influencers, and Other Hot Topics, Current Issues, and Trends: WOMMA Announces Its Third Annual Word of Mouth Marketing Summit
Chicago, 6-21-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced its third annual Word of Mouth Marketing Summit, which is the official event for the word of mouth marketing industry. WOMMA also announced its annual Word of Mouth Research Symposium, the only conference focused on quantifying word of mouth marketing and finding the ROI, metrics, and benchmarks word of mouth marketers need.
WOMMA's Word of Mouth Marketing Summit and Research Symposium will take place in Las Vegas, Nov. 13-15, at the Rio All Suite Hotel and Casino, and will once again serve as the premier event for word of mouth marketers -- with a WOM 101 informational track designed specifically for word of mouth marketing novices, as well as more advanced issues- and trends-focused tracks to serve leading industry thinkers. To learn more, and to register now, visit http://www.wommasummit.com.
"Last year's Word of Mouth Marketing Summit brought nearly 600 of the industry's top marketers together, firmly establishing WOMMA's Summit as the official word of mouth event," said WOMMA Board member Virginia Miracle, Chair of WOMMA's Events Council and Director of Word of Mouth Marketing at WOMMA member company Brains on Fire. "The enormous surge in interest in social networks and online community-building make this year's Summit a top-priority event for everyone interested in learning more about marketing and social media."
WOMMA's Word of Mouth Marketing Summit is crammed with informative sessions that address this fast-changing industry, and will bring attendees up-to-date on the current state of the WOM world. At the Summit, WOMMA is slated to present a special focus paper comprised of BtoB word of mouth marketing case studies. The Research Symposium will kickoff the third installment in the growing anthology of word of mouth marketing research, "Measuring Word of Mouth, Vol. 3."
For event details, and to register, visit http://www.wommasummit.com.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 370 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.
CONTACT:
Shannon Stairhime
Editorial and Content Manager
Word of Mouth Marketing Association
312-853-4400
editor [at] womma [dot] org
