Save $179 on Exclusive Word of Mouth Research
WOMMA's original research anthology, "Measuring Word of Mouth Vol. 1," was a huge success. The first ever collection of word of mouth surveys and studies, it's still selling today. In fact, it is in its second printing. And its follow-up, "Measuring Word of Mouth Vol. 2," is flying off our shelves.
Now is the perfect time to add both volumes of "Measuring Word of Mouth" to your growing collection of word of mouth research. When you do, you'll save. Buy both books, along with copies of conference audio from WOMMA's 2006 Measuring Word of Mouth Conference and 2006 Research Symposium, and get $179 off the cost of all four! WOMMA members save an extra 25%.
Together, "Measuring Word of Mouth" Volumes 1 and 2 offer 400+ pages of all the best numbers, data, and measurements on word of mouth marketing techniques and trends. Collectively they contain more than 40 exclusive research papers, including award-winning contributions from The Keller Fay Group, Echopinion!, and BzzAgent.
