Spreading the Word
News by, about, and for WOMMA members:
* WOMMA member company AOL recently tapped John Burbank, formerly VP of Marketing at AT&T, as its new chief marketing officer.
* Richard Edelman, Global CEO of WOMMA member company Edelman, gave a keynote speech in Toronto about the future of public relations on May 30 at Mesh 2007, Canada's web conference.
* John Bell, Director of Global 360 Digital Influence Team at WOMMA member company Ogilvy PR, and WOMMA founding CEO Andy Sernovitz, CEO of WOMMA member company GasPedal, will be speaking at a PR News Webinar, titled "Word of Mouth Marketing and PR: Next Practices for You and Your Team," on June 20.
* Joe Chernov of WOMMA member company BzzAgent was featured in a "Buzzcast" interview on the blog "Emmanuel Vivier /// Blog & Buzz Marketing." The interview can be found here.
* In May, WOMMA member company Campbell-Ewald launched a non-traditional campaign for Cintron Beverage Group. The campaign includes a viral video component and an aggressive word of mouth push to influential blog sites.
Are you speaking at an event or receiving an award? Were you quoted in the press? Are you making a change at work or at home, or otherwise just doing something really cool? Tell us about it and we'll spread the word! Email editor@womma.org.
