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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
News by, about, and for WOMMA members: * Congratulations to WOMMA member company Fleishman-Hillard, which was recently awarded the 2007 "Best of Silver Anvil" award for its pro-bono work in developing, launching, and executing Project E.R.A.S.E. (Eradicating Respiratory Asthma in...
Even more companies have joined WOMMA. Welcome to: * Marina Maher Communications * Doghouse Days * MediaSource * United States Holocaust Museum * Office This We thank everyone for their support!...
On Thursday, June 28, WOMMA hosted its Chicago Schmooze-Fest at Bubba Gump Shrimp Co. on Navy Pier. A bunch of Chicago-area word of mouth marketers -- along with some dedicated out-of-towners -- made it out, and those who did were...
Road trip! WOMMA is taking WOM on the road for a series of half-day educational seminars featuring key players in word of mouth marketing. Learn how to make word of mouth marketing work for you at a half-day session that...
If you're looking to brush up on your word of mouth education this summer, why not start with some of WOMMA's past WOM Wednesday Teleconferences? They're all available for download exclusively for WOMMA members in our Member Center. Among them:...
This week WOMMA kicked off its second annual Wommie Awards competition, and you're officially invited to show off your best word of mouth marketing work. WOMMA's Wommie Awards were designed to recognize amazing word of mouth marketing, as well as...
News by, about, and for WOMMA members: * Congratulations to WOMMA member company SimpleFeed Inc., which was named a Red Herring 100 winner. The Red Herring 100 title is given to the top 100 private companies based in North America...
Even more companies have joined WOMMA. Welcome to: * OneUpWeb * The New Media Firm We thank everyone for their support!...
WOMMA has just debuted the full agenda for the Word of Mouth Marketing Summit, which is taking place this Nov. 14-15 in Las Vegas. We've got some exciting things in store for our attendees, and it's shaping up to be...
It's time for WOMMA's second annual Wommie Awards competition, which means it's time for you to show off your best word of mouth marketing work. WOMMA's Wommie Awards were designed to recognize amazing word of mouth marketing, as well as...
>> WOMMA members: We've got a great opportunity for you to drastically increase the value of your WOMMA membership -- and we're offering it at a bargain price. Between now and Sept. 1, 2007, any WOMMA member company in good...
Time is running out to register for the first session in WOMMA's Learn It, Do It Series session. Taking place this Thursday, July 12, in New York City, this half-day educational session will kick off WOMMA's Learn It, Do It...
Chicago, IL July 12, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced that Richard Tait, Grand Poo-Bah of Cranium Inc., will keynote its Word of Mouth Marketing Summit Nov. 14-15 in Las Vegas. Tait is one of...
'Top 10 Reasons to Join a Social Network' How to Give a Better Customer Experience Blogging: Necessary or No? Steve Rubel on the Future of PR...
Nearly 100% of influencers aged 10 to 18 claim they sway their friends' decisions about clothes and music, according to a survey released in June by WOMMA member company Burson-Marsteller. More than 80% of these "Youth-fluentials" say they influence their...
For cable TV network and WOMMA member company A&E, this summer has been all about viral marketing. That's thanks to a wildly successful promotion for the new season of "Criss Angel Mindfreak," which has not only generated a wealth of...
In 2006, 23.7 million U.S. adult internet users were identified as opinion leaders, and in 2007 that number rose to 26.8 million, according to the June 2007 report, "Word-of-Mouth Marketing: Winning Friends and Influencing Customers," from WOMMA member company eMarketer....
Online and offline word of mouth continue to converge in the mobile world. The latest example? AT&T's new Video Share service. Launched in select markets last month and debuting nationwide later this month, the new service will allow video-savvy consumers...
When Apple's iPhone finally hit stores last month, retailers were hard pressed to find a consumer who hadn't heard of it. The innovative phone-turned-pocket-PC was everywhere -- and not because of paid advertising. Instead, the iPhone owed its stunning debut...
WOMMA has just debuted the full agenda for the Word of Mouth Marketing Summit, which is taking place this Nov. 14-15 in Las Vegas. We've got some exciting things in store for our attendees, and it's shaping up to be...
WOMMA member company Converseon has partnered with nonprofit organization Plant-It 2020 to create a real-world reforestation effort with roots in Second Life. On the "Second Chance Trees Island" people can buy and plant a virtual tree for 300 Linden dollars...
News by, about, and for WOMMA members: * WOMMA member company Expo Communications recently announced that ExpoTV, a video-based social commerce network, produced a new show, "Everyone's a Critic," in which producers conduct interviews with movie patrons as they exit...
Even more companies have joined WOMMA. Welcome to: * The Varnson Group * Life Time Fitness * Tranquil Solutions * Capable Networks * Tycher Stein We thank everyone for their support!...
Last week, WOMMA hosted its first Learn It, Do It session in New York. WOMMA kicked off its word of mouth educational series with a bang, giving attendees a half-day session bursting with important word of mouth knowledge, including an...
Road trip! WOMMA is taking WOM on the road for a series of half-day educational seminars featuring key players in word of mouth marketing. Learn how to make word of mouth marketing work for you at a half-day session that...
Whether you missed it altogether or need a refresher course, we've got audio CDs from this year's Word of Mouth Basic Training conference. WOMBAT took place April 17-18 in New Orleans, and while we can't replicate the energy and Cajun...
Last week, WOMMA announced that Richard Tait, Grand Poo-Bah of Cranium Inc., will be keynoting its Word of Mouth Marketing Summit, which is taking place Nov. 14-15 in Las Vegas. Tait, whose motto is, "Orville Wright did not have a...
'MySpace, Facebook: A Tale of Two Cultures" Web 2.0 Tools Fuel Conversations, Make WOM Easier Than Ever 'MySpace Cash Machine' Author on Marketing Via Social Networks ConnectedMarketing's WOM Research Podcast, Featuring Alain Samson...
When it comes to customer trust, peer reviews come out ahead of all other sources, including newspapers and magazines, according to a recent study by the JC Williams Group. The study, which was sponsored by Visa and Yahoo! Canada, investigated...
To encourage tourism to Charm City, the Baltimore Area Convention and Visitors Association are recruiting Baltimore's biggest fans: Baltimoreans. BACVA, with the help of WOMMA member company Carton Donofrio Partners, created www.visitmybaltimore.com to attract tourists -- using Baltimorean-generated videos as...
Marketers' fear of surrendering control to consumers and their lack of understanding of new media is keeping them from fully embracing consumer-generated media, according to the fifth annual Marketing Management Survey, conducted by PRWeek and WOMMA member company Manning Selvage...
"Lost" co-creator J.J. Abrams is putting the thrill of intrigue and the power of word of mouth marketing to work to promote an upcoming -- and still unnamed -- movie. What is he doing to get the buzz wheel turning?...
Last week, WOMMA announced that Richard Tait, Grand Poo-Bah of Cranium Inc. will be keynoting its Word of Mouth Marketing Summit, Nov. 14-15 in Las Vegas. Tait, whose motto is, “Orville Wright did not have a pilot’s license,” thrives on...
Lois Kelly is author of "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing" and a partner in WOMMA member company Foghound. She also blogs at http://blog.foghound.com. For more information about the book, visit http://foghound.com/BeyondBuzz. For more information about Foghound, visit http://foghound.com.
News by, about, and for WOMMA members: * WOMMA member company Jack Morton Worldwide helped eBay produce eBay Live! at Boston's Convention and Exhibition Center this June 14-16, bringing 10,000 members of eBay's usually virtual community together in a face-to-face...
Even more companies have joined WOMMA. Welcome to: * EyeTraffic Media * The Sales Athlete * IMJ * ChatThreads * UMCA We thank everyone for their support!...
Last week, WOMMA's Womnibus Weekly newsletter featured an article by Lois Kelly, author of "Beyond Buzz: The Next Generation of Word-of-Mouth Marketing." Kelly's ar
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