Press Release: Cranium Inc. Grand Poo-Bah to Keynote WOMMA Summit:
Chicago, IL July 12, 2007 -- The Word of Mouth Marketing Association (WOMMA) today announced that Richard Tait, Grand Poo-Bah of Cranium Inc., will keynote its Word of Mouth Marketing Summit Nov. 14-15 in Las Vegas. Tait is one of more than 50 word of mouth marketing experts slated to speak at the conference, which will cover the hot topics, current issues, and trends that word of mouth marketers need to know.
Tait, whose motto is, “Orville Wright did not have a pilot’s license,” thrives on changing the rules and is renowned for exploring new ways to do things differently. In 1997, after a 10-year run with Microsoft, Tait and cofounder Whit Alexander created the fastest-selling independent board game in history: Cranium. In a time of technological excess, Cranium’s high touch (versus high tech) approach and mission to give everybody the chance to shine was groundbreaking.
Inc. magazine named Cranium Inc. “one of the hottest start-ups” in 1999. Two years later, the same magazine dubbed Cranium Inc. “the smartest little company in America,” and Tait became one of Fortune magazine’s Fast 50. In the years since, Cranium Inc. secured the Toy Industry Association T.O.T.Y. Game of the Year award five times. Tait, deemed one of the “most powerful people in Seattle” by Seattle Magazine, was twice nominated for the Ernst & Young “Entrepreneur of the Year” award and was included among Puget Sound Business Journal’s “40 Under Forty.” Tait is also a member of the Collegiate Entrepreneurs Organization Hall of Fame in the U.S. and he sits on the TIA Board of Directors.
"Tait is an example of an entrepreneur who understands the inherent power in giving people something they want and letting them carry the message via word of mouth," said Ed Keller, CEO of the Keller Fay Group and WOMMA Board President. "Cranium's success is a great example of what happens when you give people a product that is fundamentally WOM-worthy: They can't wait to talk about it. And that's what our industry is all about."
Tait will address a crowd of approximately 600 of the industry's leading word of mouth marketers. After speaking, Tait will host the world's largest Cranium Live game, giving Summit attendees a chance to flex their mental muscles while networking with hundreds of their word of mouth marketing peers.
For more information on the Word of Mouth Marketing Summit & Research Symposium, visit www.wommasummit.com.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 370 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at www.womma.org.
CONTACT:
Shannon Stairhime
Editorial and Content Manager
Word of Mouth Marketing Association
312-853-4400
shannon@womma.org
