The WOMMA WordLinks You Need to Read, From the Womnibus Blog
Q&A: Facebook's Mike Murphy Talks Media '7 Ways to Make Your Clients Fall in Love With You' Podcast Featuring Douglas Karr: How to Grow a Thriving Blog, Fast Business Blogs You Need to Know...
75% of U.S. Internet Users View Online Video
According to WOMMA member company comScore's Video Metrix report, U.S. internet users viewed more than 8.3 billion video streams online in May. Of the 75% of U.S. internet users who watched online video, each logged an average of 158 minutes...
BC Credit Union Apologizes With Style (And Pie!)
Raise your hand if you like pie. Exactly. Everybody likes pie, which is probably why BC Credit Union selected the dessert as its apology vehicle of choice when "Mummy Musings" blogger Paula wrote in to tell the company that its...
Social Networks and Teens: Sexual Threat Overhyped?
With recent findings that more than 29,000 sex offenders have registered on MySpace, parents and politicians are in a scramble to put measures in place that protect social networking teens. But, according to recent research from the Journal of Adolescence,...
Professional Athletes and Fans Mingle on Yardbarker.com
Where do you go if you're an internet savvy professional athlete who wants to connect with fans in a real way? Simple: You go where your fans are. And if sports-infused social news site Yardbarker.com has anything to say about...
Not Just a Stunt: CNN/YouTube Debate Marks Media Shift
Prior to its airing on July 23, the heavily-touted CNN/YouTube Democratic debate was expected to be a softly lobbed attempt at using YouTube magic to make debates hipster-chic. The biggest complaint about the effort stemmed from the fact that CNN...
Prince Gives Music Away for Free, Cashes in on WOM
The artist currently known as Prince understands that the best way to get fans to love his music is to give them an opportunity to hear it. While other artists are guarding their musical reserves from the threat of download-hungry,...
Spreading the Word
News by, about, and for WOMMA members: * An interview with WOMMA Board member Gary Spangler of DuPont was highlighted as the "Feature of the Month" in Emerald Insight's ManagementFirst section. You can read the interview here (login required). *...
Welcome to New WOMMA Member: American Society for Surgery of the Hand
Welcome to new WOMMA member: American Society for Surgery of the Hand ------------------------------------------------------------ Leaders at the American Society for Surgery of the Hand (ASSH) understand the role word of mouth marketing plays within a thriving network of professionals -- which,...
Best Wishes Susan Tibbitts: WOMMA Exec. Director Exits
For the past several weeks, WOMMA executive director Susan Tibbitts and senior strategist Peter Waldheim have been enjoying some dedicated time together working through operational transition details as Susan prepares to end her service at WOMMA and move on to...
WOM: Learn It, Do It Series Coming to Seattle & New York
>> Seattle word of mouth marketers: Come armed with the questions and challenges most important to you in developing effective WOMM strategies, and our panel of experts will share their wisdom. Time is running out to register for the Learn...
Member Benefits: Job Board Postings and Member Savings
WOMMA members receive a variety of valuable benefits -- here are two you may have forgotten to take advantage of: * FREE MONTHLY JOB BOARD POSTINGS: WOMMA's Job Board matches the best brains in the industry with the companies that...
Join WOMMA's Facebook Group
WOMMA has created a Facebook Group -- aptly called "Word of Mouth Marketing Association (WOMMA)" -- and everyone is invited to join. WOMMA created the group to act as an online meeting place for WOMMA member companies, as well as...
TODAY: Members-Only Call to Discuss the Influencer Model
Today at 3 p.m. EDT, WOMMA will host a members-only conference call in order to open a dialogue about the influencer model among our members, as well as to discuss WOMMA's role in fostering discussion about issues that affect the...
DYI Network Builds a House with Bloggers
How many bloggers does it take to screw in a light bulb? While the stats on that question might not be currently available, the DIY Network recently used over 4 million blogger-generated suggestions to execute a significantly more complicated project:...
MTV Blends Show, Viral Campaign for Interactive Experience
When creating a viral marketing effort for its show "Yo Mamma," MTV wanted a viral effort that would not only stir up awareness for the show, but would also be able to stand on its own two feet. The goal,...
WOM Trend Alert: Movie Studios Create WOM Frenzies
As more and more people use DVRs to give T.V. commercials the cold shoulder, movie makers are scrambling for ways to recoup the lost eyeballs and attention. As a result, movie studios are stocking their marketing arsenals with more word...
Congress Grants Bloggers Journalistic Rights
In a move that diminishes the legal distinctions between bloggers and journalists, on Aug. 1 a congressional panel voted to protect journalists from having to reveal their confidential sources -- and specifically included professional bloggers in the measure. While casual...
Influencers Seek, Trust Information From WOM Sources
The number of word of mouth influencers is expected to jump from 26.8 million in 2007 (17.5% of the U.S. population) to 34.4 million in 2011 (20.0%), according to a June 2007 report from WOMMA member company eMarketer. In an...
19% of Teens' WOM Activity Happens Online
Teens talk about brands twice as much as their adult counterparts, according to recent research from WOMMA member company the Keller Fay Group. Of the 145 conversations per week teens have about brands, advertising and marketing comes up in over...
Links You Need to Read, From the Womnibus Blog
Facebook Goes Multigenerational Twitter Proliferation Paring Down the Blogosphere Plaxo Grabs Up Social Networking Functionality When Building Communities, Don't Forget the People...
Spreading the Word
News by, about, and for WOMMA members: Congratulations to WOMMA's VP of events, Teresa Nelson Buescher, and her husband Randy, who welcomed baby boy Nathaniel on Saturday, July 29!WOMMA Board member Scott Wilder of Intuit was interviewed recently for an...
Welcome New WOMMA Members!
Welcome to new WOMMA members: Brand NetworksUpperkutnFusionInternet Strategies GroupAmerican Society for Surgery of the HandMindshare Thank you to everyone for your support!...
WOMMA Welcomes Interim CEO Peter Waldheim
Shortly following WOMMA’s official inception in 2004, Peter signed-on as the organization’s Senior Strategist, involving him in a wide range of organizational activities including membership, public affairs, and helping to represent the industry in Washington, D.C. Prior to his WOMMA...
WOMMA Members Voice Enthusiasm for Influencer Council
>> RECAP: Last Tuesday, Aug. 7, more than 70 WOMMA members dialed in to take part in this kick-off conversation about the influencer model. After introductory remarks by WOMMA board leaders, President Ed Keller and VP Paul Rand, callers were...
Get New Customers While You Recruit New Talent through WOMMA's Job Board Postings & Buyers Guide (FREE to WOMMA members)
WOMMA members receive a variety of valuable benefits. Here are two you may have forgotten to take advantage of: WOMMA'S BUYERS GUIDE: All WOMMA members have a reserved spot in WOMMA's Buyers Guide; don't let yours go to waste. This...
Announced: WOMMA Members Save $ at OMMA, CAB, & MBA Events
WOMMA is always looking for opportunities to save our members money. (It's just one of the many benefits of being a WOMMA member). Log into the Member Center now to get your discount code and take advantage of the latest...
Join Your Peers in WOMMA's New Facebook Group
Since WOMMA announced the creation of its Facebook group last week, more than 90 of your word of mouth marketing peers have signed up to take part. Join the group and check out this great collection of word of mouth...
McDonald's Draws on CGM, Viral Email Techniques
McDonald's has recently upped its word of mouth marketing efforts. The company called upon a popular consumer-generated video from YouTube to feature in a commercial spot about Chicken McNuggets and is using chatty avatars to spread the word about the...
80% of U.S. Customers Trust Peer Reviews
Eight out of 10 U.S. shoppers trust brands that use customer ratings and reviews functionality more so than their review-free counterparts, according to a July survey from WOMMA member companies Bazaarvoice and Vizu Corporation. The survey also found that 75%...
HP Taps Teens to Influence Parents' PC Purchases
For its latest back-to-school campaign, HP is betting that when it comes to buying a PC, parents foot the bill, while teens heavily influence the purchase decision. It's based on this premise that HP created its "Society for Parental Mind...
comScore: Social Net Traffic Increased as Much as 774%
Between June 2006 and June 2007, major social networks -- including MySpace, Facebook, Hi5, Friendster, Orkut, Bebo, and Tagged -- garnered major site traffic growth, according to recent research from WOMMA member company comScore. Social networking site Tagged grew its...
Sports Illustrated Success Prompts Social Nets for Time Inc. Weeklies
Based on the success of Sports Illustrated's FanNation.com social networking site, which boasts 4 million unique users, a slew of other Time Inc. weeklies are readying the launch of their own social networking sites. Time's FanNation.com is a place where...
Pownce Uses Mystery, Exclusivity to Tempt Users
Social networking and file-sharing startup Pownce knows just how to get someone's attention: Tell them they can't have you. When Digg co-founder Kevin Rose introduced Pownce in late June, he immediately piqued techie interested by stating that the site is...
Links You Need to Read, From the Womnibus Blog
'Integrity in Marketing is Not Optional' How to Use Incentives to Help Reward Referrals A Lesson in Blog Marketing: Bloggers Know When You're Not Honest How to Turn a Wimpy Website Into Viral-Bound Content...