BC Credit Union Apologizes With Style (And Pie!)
Raise your hand if you like pie.
Exactly. Everybody likes pie, which is probably why BC Credit Union selected the dessert as its apology vehicle of choice when "Mummy Musings" blogger Paula wrote in to tell the company that its website generated faulty directions to several neighborhood ATMs, which frustrated the busy Mom blogger and wasted her time. A few days later, Paula received an "Acme Humble Pie," which, according to the package, includes "handpicked apology apples," is "baked full of good intentions," and weighs in at 4.5 lbs. of deliciousness. The pie came with a personalized apology note from BC Credit Union, which read:
"Thank you very much for bringing this matter to our attention. I can understand your frustration of being misdirected by us. We were unaware of any problems with the ATM mapping feature on our website, and upon receiving your email have been in contact with our technology partners to ensure that all mapping errors are corrected as quickly as possible."
A lesson in customer care from BC Credit Union: If you have to apologize to your customers, you might as well be sweet about it.
