comScore: Social Net Traffic Increased as Much as 774%
Between June 2006 and June 2007, major social networks -- including MySpace, Facebook, Hi5, Friendster, Orkut, Bebo, and Tagged -- garnered major site traffic growth, according to recent research from WOMMA member company comScore. Social networking site Tagged grew its worldwide traffic by 774%, while Facebook and MySpace leapt 270% and 72% respectively.
Other findings:
* Daily visitation increased among social networking sites, including MySpace (72%), Facebook (299%), Hi5 (65%), Friendster (96%), Orkut (75%), and Bebo (307%).
* 62.1% of MySpace visitors and 68.4% of Facebook visitors are based in North America.
* 62.5% of Bebo visitors are based in Europe.
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This is in-line with what we are seeing. We've developed a 12-month study on social networks that shows that by their very nature, they grow exponentially.
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