Welcome to New WOMMA Member: American Society for Surgery of the Hand
Welcome to new WOMMA member:
American Society for Surgery of the Hand
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Leaders at the American Society for Surgery of the Hand (ASSH) understand the role word of mouth marketing plays within a thriving network of professionals -- which, in the case of ASSH, includes more than 2,500 plastic surgeons, general surgeons, and orthopedic surgeons worldwide.
According to Matthew Smith, ASSH's director of integrated marketing and brand development, word of mouth is the best vehicle for the spread of information about the educational opportunities, events, and publications ASSH offers. Smith noted that the circles of influence within this sector of the medical profession are great and that within "families of doctors" there is tremendous respect for highly regarded surgeons -- so much so that a single endorsement from one of them carries tremendous weight.
ASSH members are so adept at making WOM happen that, thus far, the association hasn't had to implement a single word of mouth marketing campaign -- it just leaves its members to their own WOM-spreading devices.
Welcome ASSH, and thank you for your support!
