Farewell to WOMMA's Womnibus & Action Items Newsletters
Since Sept. 2006, WOMMA's Action Items newsletter has brought you news both from WOMMA and from your fellow WOMMA member companies. It's been the best source for your weekly "to-do" list of ways to get involved in the industry, take advantage of WOMMA opportunities, and stay abreast of the latest WOM developments. Similarly, since we published its first issue in March 2005, WOMMA's Womnibus Weekly has been bringing its readers examples of word of mouth in action every week. Featuring campaigns and case studies from a wide range of companies, WOMMA's Womnibus newsletter was the foremost source for all things word of mouth.
Both Action Items and the Womnibus Weekly have done their jobs well, bringing word of mouth marketing news to our subscribers' inboxes when no one else was covering our industry. But now, we recognize that the landscape has changed, and we are updating our newsletter format to evolve along with it.
Of course, we're going to continue to promote and publicize WOMMA member news, as well as member opportunities, and word of mouth marketing news stories. You'll get all of this and more in our new blog and newsletter: "The Daily Word."
The Daily Word is launching next week and will lead off with the "WOM Daily Ten," which will feature links to the ten most significant WOM news stories you need to know to be effective as a word of mouth marketer. We will also publish a weekly "top stories" newsletter -- which will give you the option of receiving your dose of WOM news on either a weekly or daily basis. The Daily Word will also be available via blog, where you can get the same great content by subscribing to our RSS feed.
WOMMA's new newsletters will soon feature guest columns from WOM experts, podcasts, polls and surveys on industry developments and trends, along with the WOM Daily Ten and member news. This new format will allow us to serve you better and will help us bring you the information you need to know the same day it happens.
Look for The Daily Word in your inbox starting next week! (As the heir to Action Items and Womnibus Weekly, we will email the Daily Word to all subscribers of those publications. You will have the option to choose a weekly rather than daily email, or to unsubscribe and read the news on the blog. We hope that you will take a look at our initial offerings and understand that we will quickly be adding in new, informative, and exciting features.)
