Evangelists: Don't Try to Buy Them; Turn Them On
True evangelism isn't something you can buy, but it is something you can foster. Find your evangelists, empower them, reward them, and don't let them forget why they loved you in the first place.
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Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
True evangelism isn't something you can buy, but it is something you can foster. Find your evangelists, empower them, reward them, and don't let them forget why they loved you in the first place.