Febreze Uses Facebook to Target College Coeds
Procter & Gamble is using a plethora of WOM techniques to try to attract college students to its Febreze brand. The company, which admits mainstream media hits aren't as useful for the college demographic, is using Facebook, a branded website complete with contests and games, and a Febreze-branded comedy tour, to get the attention of dorm-dwellers around the country.