Skip to Content | Skip to Navigation

WOMMA Home / The WOMMA Word / October 2007 / He Who Generates the Most WOM Wins

He Who Generates the Most WOM Wins

Up-and-coming bands are using blogs and online social networks to generate waves of word of mouth enthusiasm, which result in more listens and more fans in the stands. Some bands are gaining enormous amounts of notoriety, could the same techniques work for brands?

– More from The New York Times (10/22) | Permalink