Press Release: WOMMA Announces Word of Mouth Marketing Research Awards
Word of Mouth Marketing Research Awards Presented at WOMMA's Third Annual Word of Mouth Marketing Research Symposium Nov. 13
Chicago, 10-30-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced award-winning papers from its forthcoming book, the much anticipated, member-generated research collection, "Measuring Word of Mouth Vol. 3." Winning papers were chosen from the more than 20 papers submitted for inclusion in WOMMA's third word of mouth marketing research anthology and are being recognized for their contributions to the word of mouth marketing industry's growing wealth of data.
Award-winning papers will be presented at WOMMA's Word of Mouth Marketing Research Symposium, which is taking place Nov. 13 in Las Vegas.
Award recipients are:
>> Best Demonstration of ROI<<
Influencer Product Seeding Programme
* Lauren Ackerman, Matchstick
>> Best Discussion of Lessons Learned <<
How Word of Mouth Impacts Medicare Product Launch and Product Design
* Paolo Gaudiano, Oliver Bandte, Dejan Duzevik, Andrey Anev, Icosystem
>> Best Use of WOMMA Terminology Framework <<
Measuring the Ripple: Creating the G2X Relay Rate and an Industry Standard Methodology to Measure the Spread of Word-of-Mouth Conversations and Marketing-Relevant Outcomes
* Matt McGlinn, BzzAgent, Inc.; Dr. Walter Carl, Jennifer Oles, Northeastern University
These papers and more are featured in WOMMA's "Measuring Word of Mouth Vol. 3," which is being officially launched at WOMMA's Research Symposium in Las Vegas. All attendees to WOMMA's Word of Mouth Marketing Research Symposium will receive a free copy of the 200+ page, research-saturated book -- a great way to take conference learnings back to the office.
"The research surrounding word of mouth marketing that has been conducted in the past year advanced the industry tremendously, giving us new and better ways to prove the impact of word of mouth marketing and to value it in real, tangible terms," said Ed Keller, WOMMA Board President and CEO of The Keller Fay Group. "Anyone invested in word of mouth marketing would be well served by reading the papers in this research anthology."
Aside from the general word of mouth marketing papers submitted for this research collection, there is also a special section within the book dedicated to research around one of the biggest issues in word of mouth marketing research: the influencer model.
WOMMA's Research Symposium is where the industry's top researchers will gather to demonstrate the latest advances in word of mouth valuation, participate in in-depth discussions of measurement issues, and put forth their best data and research. This is WOMMA's third annual Word of Mouth Marketing Research Symposium, and is the only conference focused on quantifying word of mouth marketing and finding measures, metrics, and standards with which to prove the value of consumer engagement.
For more information about the Research Symposium, or to register, visit http://www.wommaresearch.com.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at www.womma.org.
