WOM Power Eases the Hard Sell: Crocs
How Ed Wunsch used word of mouth marketing to viralize the now-famous ugly shoes. Crocs went from plastic boating shoe to cultural explosion, all through the magic of word of mouth.
Skip to Content | Skip to Navigation
|
|
Saturday
July 19, 2008
Look Smart, Be Smart: A daily compendium of what you need to know to be effective as a word of mouth marketer
WOMMA Home / The WOMMA Word / October 2007 / WOM Power Eases the Hard Sell: Crocs
How Ed Wunsch used word of mouth marketing to viralize the now-famous ugly shoes. Crocs went from plastic boating shoe to cultural explosion, all through the magic of word of mouth.
– More from BrandWeek (10/10) | Permalink
2004
May
Oct
Nov
Dec
2005
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2006
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2007
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov