65% of Consumers Actively Seek Customer Product Reviews
According to the study "Social Shopping Study 2007," which is set to be released by PowerReviews on Nov. 12, 65% of online buyers are identified as "social researchers" and actively seek out online review information before making a product purchase. Seventy-eight percent of this group spend more than ten minutes reading customer reviews, and 86% of them say reviews are "extremely" or "very" important.