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WOMMA Home / The WOMMA Word / November 2007 / Getting WOM Mileage Out of Your Company's Employees

Getting WOM Mileage Out of Your Company's Employees

Companies have at their fingertips a pool of potential brand enthusiasts just waiting to be tapped: their employees. How can impassioned employees incite excitement about your company, and what can you do to make them your biggest fans?

– More from The Independent (11/ 5) | Permalink