Press Release: PQ Media Releases Word of Mouth Marketing Forecast 2007-2011; First-Ever Analytics on the Size, Structure & Growth of WoM Marketing
Patrick Quinn, President/CEO of PQ Media, to Present Report Findings at WOMMA's Word of Mouth Marketing Summit Nov. 14-15
Major brand marketers have begun to reallocate budgets to alternative media with potential to meet the challenges of a rapidly diversifying media landscape. And one of the fastest-growing segments is word of mouth marketing. But while WOM has exhibited strong growth and upside potential, the industry has not been clearly defined and there has been a dearth of reliable data, analytics, and forecasts tracking its direction.
PQ Media, the leader in alternative media research, will use its proprietary econometric methodology, known as Medianomics™, to provide never-before-seen data, analytics and forecasts on the key trends driving the various industry segments, including WOM media, WOM agencies, and WOM research. The report will also answer the following questions, among others:
- How is word-of-mouth marketing defined?
- How big is the industry and how fast is it growing?
- Who are the leading companies in this space?
- What trends in technology, measurement, etc., are driving the growth of WoMM?
- What does the future hold for WoMM?
- Which segments and categories are poised for fast growth going forward?
- What is the long-term growth potential for WoMM?
