Press Release: WOMMA Announces Wommie Award Winners: Affinitive, Converseon, Fanscape, and Quicken Loans to Present at the Word of Mouth Marketing Summit Nov. 14-15
Chicago, IL 11-01-2007 -- The Word of Mouth Marketing Association (WOMMA) today announced Affinitive, Converseon, Fanscape, and Quicken Loans as the 2007 Wommie Award winners. WOMMA congratulates all of the recipients of this word of mouth marketing accolade, which was designed to recognize amazing word of mouth campaigns and the smart people who create them.
WOMMA was delighted at the member-response that the second annual competition garnered. Members submitted more than 50 case studies to WOMMA's Case Study Library (http://www.womma.org/casestudy), which now holds well over 100 examples of word of mouth marketing in action and is the largest collection of word of mouth marketing case studies.
The 2007 Wommie Award recipients and their winning case studies are:
* Affinitive -- "American Skiing Company: MyA41.com Passholder Community"
* Converseon -- "Second Chance Tree Project Takes Reforestation from Virtual World to Physical World"
* Fanscape -- "Clear Channel NEW! Populating Site with Musicians Campaign"
* Quicken Loans -- "How Quicken Loans Became a Yahoo! Answers Knowledge Partner"
"I was thrilled to see the caliber of work considered this year for the Wommie Awards, particularly when comparing them against last year’s submissions," said Amanda Van Nuys, Vice President of Corporate Marketing at Organic, Inc. and Wommie Awards judge. "Collectively, the case studies clearly demonstrate how word of mouth marketing has grown up over the last few years as it transitions from its adolescence and into a more evolved and disciplined marketing practice.”
Wommie Award winners will present their award-winning work to a room filled with more than 500 of their industry peers at WOMMA's Word of Mouth Marketing Summit, which is taking place Nov. 14-15 in Las Vegas. Learn more about WOMMA's Summit and Research Symposium, or register now, at http://www.wommasummit.com.
While the 2007 Wommie Awards recipients have already been chosen, WOMMA reminds members that the Case Study Library is always open for submissions, and companies that missed the 2007 deadline can still contend for WOMMA's 2008 Wommie Awards.
In the meantime, the case studies will be on display as a reference for the word of mouth industry and as a great way for WOMMA's member companies to showcase their best work. For more information, or to submit to WOMMA's Case Study Library, visit http://www.womma.org/casestudy/submit.
About WOMMA
WOMMA is the official trade association for the word of mouth marketing industry. Our more than 385 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.
