WOMMA Branches Into U.K. in Alliance with WOMUK
WOMMA is going global! Another exciting development in word of mouth marketing that took place at the WOMMA Summit was the official alliance struck between WOMMA and its U.K. affiliate, WOM UK. At the Summit, representatives from both parties signed an agreement that will allow an independent connectedness between the two organizations -- something that will ultimately benefit their respective memberships in the areas of best practices, research and metrics, and ethics.
