WOMMA/Summit - Day 1: Vegas, Mystique and Word of Mouth
Steve Wynn's company invited local cabbies when they opened to come tour the facility. They treated them right giving them a free night in a hotel, with the idea that cabbies control the city. Funny thing? When I was here last week, two different cabbies talked about how great the Wynn was and it caused me to go there twice for drinks. It worked, I'm living proof.
Best term of the day: Geekarati.
Vegas promotion/marketing has a significant challenge: how to deliver a view of what happens in Vegas when your messaging is based around the theme "What happens in Vegas, stays in Vegas".
Opening new Vegas restaurant - crucial to develop personal relationships between restaurant manager and the concierges and desk clerks around town. See, influencers happen in all contexts.
"A single syllable from a single person can erase a million dollar ad campaign."
Why do people trust WOM?
* Because nobody trust advertising generally, and WOM appears to be the opposite of WOM
(Jake's question: When people at a WOMMA conference talk about "WOM campaigns/strategies/direction", are we simply talking about the industry specific version of Conversational Marketing? Do they mean the same thing as social media or community? Or do they see WOM as separate from those things?)
