WOMMA/Summit - Day 2: Customer 2.0
The current generations of young consumers grew up with digital embedded in their lives. They are digital natives and take to twittering, tagging, sms-ing like earlier generations take to opening the refrigerator.
* Brandon Evans, Managing Director, RepNation Media
* John Kadlic, Executive Director of Business Development, Resource Interactive
5 Rules for Customer 2.0 Engagement
1. Authenticity Trumps Celebrity
2. Niche is the New Norm
3. Bit Sized Communications Dominate
4. Personal Utility Drives Adoption
5. Customers Own Brands
Jake: Impressive list of rules - Brandon has done a great job outlining the details behind these 5 rules. It was hard to capture all of his data points, so I would strongly recommend checking out his presentation (hopefully he has submitted it to the WOMMA folks).
Brandon outlined the case study behind the Mountain Dew college targeted program: Dew DYI. Amazing to see what people can create based on/around the Dew brand.
John takes the stage...
John's group is about to launch a new book, Open Brand.
Global Gift Culture
Much more than Consuming:
* Creating
* Sharing
* Influencing
"The rise of iCitizens" - the people who are at the forefront of creating, sharing, and influencing.
What motivates an iCitizen?
* Competence - "I can!" (flickr, Wikipedia, delicious)
* Collectivism - "I connect!" (Facebook, MySpace)
* Change - "I am!" (Beauty Dish blog)
* Celebrity - "I matter!" (Ze Frank)
(Digtial Millennials study MySpace profile: www.myspace.com/ruready4us)
Creating connections:
* hp.com/printstudio
* PCAVOTE.com
