WOMMA/Summit - Day 2: Word of Mouth Marketing: How Smart Companies Get People Talking
Lunch session speaker: Andy Sernovitz
Advertising is the price of being boring.
If you're ad is not worth talking about, don't spend the money to push it out.
Boring + WOM = Fantastic
* Will it Blend blender
* Heinz asked for consumers to create their next commerical. 4700 submissions, 5.2 million views
* Fisk-a-teers
You found success when your customers are in tears over your product.
7 WOM Emotions (uh oh, here comes the group activity!)
* Happiness
* Love
* Surprise
* Fun
* Belonging
* Pride
* Anger
